This week, Ross Tavendale is discussing content ideation, and ways to find ideas that will work for your target audience. Watch this week‘s video to find out how identity, social information, and utility play a huge part in creating content that will reach your audiences and results in sales.
Fifteen years ago, if a customer needed a hammer, they’d probably get out a phone book, look up “Hardware Store,” choose the hardware store closest to their house, drive there, go inside, and ask the clerk “Do you sell hammers?” If they happened to be out of hammers, the clerk might draw the customer a map to the next closest hardware store and the process would start all over again.
Now that most of us are walking around with tiny computers in our pockets, much preliminary research is taken care of in a matter of seconds via mobile search. If a customer needs a hammer, they simply google “Hardware Store,” and three nearby results pop up instantly.
Chances are, that customer will then be done searching. Any stores that don’t pop up will not get their business. Securing one of those top three spots in a Google search is an essential part of nailing local SEO.
This is especially significant for enterprise brands to be able to compete at the local level.
With hundreds or thousands of locations, it can be overwhelming to ensure data accuracy across the board. Partnering with a local search solution to maintain and monitor listings across all locations is a great way boost online presence and drive foot traffic.
If you’re just looking at website analytics, you could be missing out
Most consumers are researching businesses on mobile before they make decisions about which locations to visit in person. In fact, according to RetailDive, two-thirds of consumers conduct research online before even stepping foot in a store.
And while most businesses know that they should pay close attention to their website analytics, many are forgetting that preliminary online research also includes local listings. Research shows that while 75% of consumers use a business’s website as part of their decision-making process, an even greater number, 87%, also consider local listings.
Going beyond website analytics to understand how your ranking in local search results affects in-person visits to your businesses is key to understanding how to use local SEO for real-life traffic.
A study by Sparktoro found that in 62% of local mobile searches, the customer doesn’t click search results to visit a business’s webpage. Further, Rio SEO found in recent data from enterprise clients that just 1 in 60 Map Pack views resulted in a click-through to a website.
Rather, they get the information they need from the local listings that come up at the top of their search results. For many businesses, this means that if you’re not at the top, you might as well be invisible.
Optimizing for the Local 3-Pack
Mobile users are most likely using Google to search for local businesses, and those searches are generally limited to what’s called the “Local 3-Pack.”
In Google’s search engine results, the Local 3-Pack is a colorful, prominent map listing that presents to consumers the three businesses Google considers most relevant to the query and searcher’s location (refer again to the image above).
Coming in as one of those first three spots is critical for making sure local searchers can find your business.
How can your business break the top three?
The key to breaking into that coveted Local 3-Pack is making sure your corporate and local site’s SEO are in order. And the best way to get your SEO in order is to optimize your Google My Business (GMB) page to give Google’s algorithm everything it needs to find your company in local searches.
Here are a few tips for optimizing your GMB:
Provide critical business information, such as business name and category, location, and/or service area, hours of operation (with special hours or holidays), phone number, website URL, business description, and more
Give advanced information, like store code, labels, or Google Ads location extension phone
Encourage customers to leave reviews, which you can respond to within the GMB dashboard
Upload photos, which appear in both the listing and Google Images
The right tools can boost your online presence
If you’re worried that your business isn’t coming up at the top of those critical mobile local searches, changing your SEO strategy to adopt the right tools could be your best bet for getting seen by mobile users. Join SEW, ClickZ, and Rio SEO in our webinar to learn more about how to choose the right SEO toolkits for boosting your local business into those crucial top three search results–and keeping it there.
What to know more about mastering local SEO for enterprises?
The brands killing it in local SEO now are freeing their corporate teams and local managers of complicated workarounds and messy, muddled local data.
In this webinar, you’ll explore the benefits of taking a toolkit approach to enterprise local search and discover the key tools that must be a part of your local marketing arsenal. Join us and learn how to:
leverage location-based martech effectively to optimize your brand’s online presence,
improve customer experience in decision-making moments,
track and measure location metrics that matter and stop wasting time on the wrong data,
gain and retain search engine trust in your brand and each of its locations to improve local rankings and visibility,
empower local managers to support the brand’s marketing efforts without losing control
It’s time to stop throwing disparate, disconnected solutions that only accomplish one or two things into your stack. Isn’t it time your brand’s local marketing efforts worked together to achieve the results your local stores and customers crave?
As you might know, Yoast SEO isn’t exclusive to WordPress. Together with our partners, we’re looking to bring our popular SEO plugin to more open source platforms. After releasing Yoast SEO for Magento 2 and TYPO3, together with MaxServ, we’re now launching a new integration: Yoast SEO for Neos CMS! Sebastian Helzle, core developer in the Neos team and freelance consultant, built it with help from us.
Neos: a flexible, innovative content management system
Neos began many years ago as a proposed follow-up to TYPO3, but has been moving in its own direction since 2015. It is a fully React based CMS offering many innovative features to manage content. The system is highly flexible and allows for some impressive options to custom build high-profile sites.
For content managers, working with Neos is a dream. Due to this flexibility, there are many ways to work with and maintain content. One of these options is to let content managers edit content directly from the front-end or use the writer mode to focus on getting those articles written in the first place. In addition, you’ll also find a fully customizable, personal workspace. The workspace is a copy of the website you’re working on and lets multiple editors work on a part of the site or a piece of content at once. It can also be used to draft and fine-tune pages before publishing them.
In that workspace, users will now find the Yoast SEO analysis to help them improve the SEO-friendliness of their content.
Neos recently received a powerful native SEO module called Neos.SEO 3.0, which handles the most important SEO options, like XML sitemaps, canonicals and hreflang natively. The integration of Yoast SEO in Neos, therefore, focusses mainly on the content analysis part. It will also help users visualize how their content will appear in the search results and on social media channels. Together, these tools help site owners and editors publish awesome content on a well-optimized site powered by Neos.
In Yoast SEO for Neos 1.0, you can expect the following features:
Top-notch SEO tools right inside the Neos Inspector: helping you improve your posts and pages.
Readability analysis: making sure that content is easy to understand for your audience.
SEO analysis: by entering your focus keyphrase, this helps you to improve the overall quality of your content.
Snippet preview for Google search results: see how your post appears in the search results and make it stand out.
Social previews for Facebook and Google: this is how social media will see your post.
Available in workspaces: Yoast SEO for Neos will work inside your workspace, giving you everything you need at your fingertips.
Supporting open source platforms
For years, we’ve been big fans of the open source community. Yoast SEO itself is open source and we owe a lot to this way of thinking and working. We want to support open source wherever we can, by giving back to the community. This also means that we’re actively looking for partners who can bring the incredible value of Yoast SEO to other platforms and communities.
Everybody needs to stand a chance in the search results — SEO for everyone, remember?
The first version of Yoast SEO for Neos gives editors everything they need to improve their content for both readers as well as search engines. We’re looking forward to seeing the platform and our integration with it evolve. As always, your feedback is welcome.
“A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.”
Some people say that this score does more harm than good because it distracts digital marketers from what matters. Improving your DA doesn’t mean you’re improving your rankings. Others tend to find it useful on its own as a quick way to determine the quality or trustworthiness of a site.
Here’s what I say, from a digital PR perspective, domain authority is valuable when you’re using it to compare sites relative to one another. In fact, DA provides value for us PRs and is incredibly useful to our work.
Think of it this way. There are more websites than ever before, about 1.5 billion to be exact and so in some ways, this means there is more opportunity for marketers to get their content out in the world and in front of new audiences. While most people think that journalism is dying out, an enlightening post on Recode by Rani Molla explains that “while job postings for journalists are off more than 10 percent since 2004, jobs broadly related to content have almost quadrupled.”
But even the most skilled PR teams can’t reach out to 1.5 billion sites. The knowledgeable ones know that you really only need one successful placement to get your content to spread like wildfire all over the Internet, earning links and gaining exposure for your brand in the process. With so many options out there, how do PR professionals know which sites to spend time targeting?
That’s where DA comes into play. When it comes to link building, content marketers know that not all backlinks and brand mentions are created equally. The value of a link or mention varies depending on the referring website. Moz’s DA score is a way for us PRs to quickly and easily assess the quality of the websites we target for our client’s content marketing campaigns.
Our team tends to bucket online publishers, blogs, and websites into three categories:
Keep in mind, particularly with the new Moz update, when deciding who to pitch, you must take a holistic approach. While domain authority is an excellent way to quickly assess the quality of a website, a site’s DA can change at any minute due to a multitude of factors, so make sure you are also taking into account your goals, the site’s audience, social following, and reputation as well as Moz DA score. In response to a Marketing Land tweet about the new DA, Stevie Howard says it perfectly.
What constitutes a top-tier website? Can a top-tier site have a low DA? Potentially, but it’s uncommon.
When you look at the holy grail of media coverage, DA tends to align perfectly. Take, for example, the following seven major publishers that any brand or business would love to earn coverage on. The DA scores for all of these sites fall above 90. These sites all have an extremely large audience, both on-site and on social media.
Our team at Fractl has an innate sense of the online publisher landscape, and the largest and most well-known content publishers out there all tend to have a domain authority above 90. This is what we consider to be the “top-tier”.
Mid-tier sites may not be the holy grail of news publishers, but they’re our bread and butter. This is where the majority of placements tend to happen. These publishers hit a sweet spot for digital PR pros—they’re not as sought-after as Buzzfeed and don’t deeply scrutinize pitches the way The New York Times does, but they have large audiences and tend to be much more responsive to content pitches.
I tend to categorize the mid-tier as publishers that fall within a DA of 66 to 89. Here are some examples of publishers that may be considered mid-tier.
Don’t underestimate a low-tier site simply because of its domain authority. For example, it wasn’t long ago that personal finance website, Money-ish, had a DA of 1. Launched in 2017, it was first its own website before being absorbed as part of the larger MarketWatch domain. MarketWatch has a DA of 93, with social engagement as high as 12,294,777 in the last year. If you ignored Money-ish because of its DA when they first started, you would have missed out on a chance to get your content featured on MarketWatch as well as build relationships with writers that are now under the MarketWatch umbrella. There are all types of content, and most marketers can figure out which projects have “legs” and which have less appeal. These lower-tier sites are often very niche and the perfect home for content that is aimed towards smaller, more precise audiences. These lower-tier sites also tend to have a high engagement where it matters, your target audience. Consider the site’s community. Does this site have a ton of email subscribers or high comment engagement? Are they killing it on Instagram or on another social network? You never know which site will become the next Money-ish, either!
Pitching differences for each tier
There are plenty of sites that fall within different ranges of domain authority that would be an excellent fit for your content. It all just depends on your goals. In Fractl’s latest internal study, we were able to identify trends in the way journalists respond to PR professionals, based on the DA of the site they write for.
Feedback from writers working for sites with a DA lower than 89 was most likely to be complimentary of the content campaigns we pitched them.
The verbiage of their responses was also more positive on average than those from journalists working for publishers with a DA of 90 or above.
An example of the feedback we received that would be labeled as complimentary is,
“Thanks for sending this over, it fits perfectly with our audience. I scheduled a post on this study to go up tomorrow.”- Contributor, Matador Network (DA: 82)
Those of us that have been pitching mainstream publishers for a while know from experience that it’s often easier to place with websites that tend to fall in the mid to low-tier buckets. Writers at these publishers are usually open to email pitches and open to writing about outside content because such websites have less stringent editorial guidelines.
Conversely, publishers that fall into our definition of “high-tier” were less positive on average than writers working for publishers with a DA less than 90. On average, the higher the DA, the less positive the language becomes.
Why might that be? It makes perfect sense that publishers like The New York Times, CNN, TIME, and The Washington Post would be less positive. They’re likely receiving hundreds of PR pitches a day because of their popularity. If they do respond to a pitch, they want to ensure that they’re inquiring about content that would eventually meet their editorial guidelines, should they decide to cover it.
According to our study, when journalists at publishers with a DA of 90 or above do respond, they’re more likely to be asking about the methodology or source of the content.
An example of this feedback is from a staff writer at CNN.
“Thanks for sending along. I’m interested to know more about the methodology of the study.”
A response like this isn’t necessarily bad, in fact, it’s quite good. If a journalist is taking time to ask you more about the details of the content you pitched, it’s a good indication that the writer is hoping to cover it, they just need more information to ensure that any data-driven content is methodologically-sound.
Domain authority will continue to remain a controversial metric for SEOs, but for those of us working in digital PR, the metric provides a lot of value. Our study found a link between the DA of a site and the type of responses we received from writers at these publishers. High DA sites were less positive on average and requested research back methodologies more than lower-tier sites. Knowing the DA of a site allows you to:
Predict the outcome of a content campaign depending on where you placed the “exclusive”
Remember, just because a site has a high DA, it doesn’t mean it’s necessarily a good fit for your content. Always be sure to take a holistic approach to your list building process. Keep in mind the social engagement of the site, the topics they cover, who their audience is, their editorial guidelines, and most importantly, the goals of you or your client before reaching out to any publisher solely based on domain authority.
Domenica is a Brand Relationship Manager at Fractl. She can be found on Twitter @atdomenica.
Call it as you want: plug-in, extension or add-on, its purpose remains the same: to make whatever software you are using more feature-rich. There are a lot of great plug-ins, but the ones we’re going to focus on are the plug-ins that will enhance your SEO efforts.
We’re not going to get terribly technical so enjoy checking the plugins below and use the ones that fit you best.
Along the years, we’ve searched, tested and tried lots of plugins. The following SEO plugins will surely help you achieve better SEO results but you need to choose the right ones for you.
If you know any other SEO plugins that should be listed here, please let us know in the comments section below.
SEO Yoast is probably one of the most used and most popular WordPress SEO plugins being installed by over five million websites. One of the best features of SEO Yoast is the XML sitemap management which allows you to easily create your sitemaps. You don’t have to code and then fix it if something is not working so you avoid any of the headaches.
For content lovers, there’s the content optimization snippet preview which allows you to add your keyword, meta description and meta title to preview them as they appear on search. Besides that, you get tips and indications whether your content needs more on-site optimization, or de-optimization in case of keyword stuffing.
Moreover, Yoast SEO helps you identify and avoid duplicate content so you don’t get penalized by Google.
2. SEO Framework
SEO Framework is another great plugin for small businesses rather than big companies. The interface looks like it’s integrated into WordPress, so it delivers fast SEO solutions and it’s time efficient, leaving no room for errors. Not to mention that interacting with it feels very natural.
The fact that it has an AI built makes it very interesting and it automatically optimizes your pages. That way, it gives you lots of possibilities to create a better website. It comes preconfigured but also gives you the option to change any settings you want. You can improve the search results and the social presence with SEO Framework.
3. Broken Link Checker
In the WordPress plugins gallery, there are a lot of options for all sorts of issues and problems that you have for your website and Broken Link Checker is another example. The plugin, as the name point out, checks your broken links.
After you have installed it, the plugin will parse your whole website and show you how many broken links you have, similar to the screenshot above. You can find the list of broken links in a new tab of the WP admin panel – Tools -> Broken Links. Whenever you find broken links, there are some actions you can take: Edit link, Unlink, Not broken, Dismiss.
4. All in One Schema Rich Snippets
All In One Schema Rich Snippets can be used to improve the appearance in search engine results with rich snippets. The plugin can be used at its best for schema implementations, such as Recipes, Events, People, Products, Articles and so on.
Using the plugin will give more accurate information to the search engines about your website, help your results stand out in SERP and give you a competitive advantage.
5. Rank Math
Rank Math is a free WordPress plugin that has lots of cool features for every business. It is developed by MyThemeShop, one of the most famous WordPress theme providers. This WordPress SEO plugin helps you optimize your content and outrank your competitors. One of the coolest things is that it supports schema-based themes and also AMP pages.
With Rank Math you can check lots of errors and get a lot of information for your website:
easy setup using the step-by-step installation and configuration wizard;
rank tracking option to follow your keywords positions and LSI keyword integration;
advanced website analysis section to spot any errors that need to be fixed;
a modular framework so you can have complete control of your website;
smart redirection manager;
40 monitor that identifies and fixes any 404 pages;
internal linking management and suggestion;
Google Search Console Integration;
Easy configuration for rich snippets and so many more.
6. XML Sitemap
As the name says it, XML Sitemapwas specially designed to create XML sitemaps that will help search engines to better index your site. It works best with most search engines like Google, Bing, Yahoo and Ask.com. The great thing about it is the fact that it notifies all the search engines every time you post new content or update any existing content.
7. All in One SEO Pack
All in One SEO Pack is an easy WordPress plugin for beginners and for small businesses that want to improve their website and increase their rankings, but it also has advanced features and an API for developers.
This WordPress plugin will help you with the following:
XML Sitemap support;
Google AMP support;
Google Analytics Integration;
Webmaster verification options for Google, Bing, and Pinterest;
Automatically generated meta tags;
Built-in API and compatibility with a lot of other plugins;
advanced canonical URLs and many more.
It is one of simple fast and very powerful SEO plugin for the WordPress user. You can find the loads of features that you can easily enable or disable as per required. You can find the premium version adds from this plugin.
SEOPress has lots of features and Jenelia shares some of the most important ones:
Discover your suggestion for your content through Google’s suggestion.
Fine tune with a content analysis tool.
You can track Google event and traffic from the dashboard.
It is very easy to create and manage 301, 302 and 307 redirects.
You will be able to check the performance of your site with Google page speed.
It allows you to implement Google structured data, such as product, article, event, local business, review, video, course, recipe and so on.
9. SEO Suite Ultimate
SEO Suite Ultimate extension is a comprehensive solution for Magento websites that want to improve their rankings and traffic. Plus it offers support for features that are not a part of the default Magento setup. It is installed by the team of experts from the plugin.
Enriched with lots of features to offer a valuable user experience, the SEO extension is developed taking into consideration lots of advantages:
automated SEO templates for product and category pages to make it easier for the user to add information.
solve duplicate content issues.
easily implement hreflang tags for any language and regional URLs.
add rich snippets in SERP to let search engines understand your pages better.
correct 301 implementation.
customize XML sitemaps and more.
10. Free Magento SEO by Creare
CreareSEOextension was created for Magento to help users solve their SEO problems by using a set of smart tools designed for them.
The Magento SEO plugin helps with:
store management: the extension will add an SEO checklist page to your store admin so you can see if they are configured correctly.
duplicate content: information to prevent it.
structured data: the platform will show you breadcrumbs, store information and social media channels.
metadata templates for product, category page titles and description.
Google integrations: you’ll get a list of Google services that are not integrated into your Magento 2 platform.
11. SEO Suite
SEO Suite is a free extension designed by Emipro Technologies. The plugin spots any aspects that need to be fixed, such as duplicate content issues allowing you to manage dynamic templates, improve indexation and even help you out with internal linking.
It solves the most important features and has lots of benefits such as:
Add rel=next/prev tag.
Add canonical tag for domain, image alt tag, advanced metadata.
Manage Twitter cards and Facebook Opengraph tags.
Create friendly URLs.
Add advanced breadcrumbs.
Use Adwords and Analytics integration.
Create XML sitemap.
Check missing meta tags.
Multiple store support and more.
12. Canonical URLs Magento Extension by FME Addons
Magento Canonical URLs is a free extension that adds ‘rel’ canonical URL to the head of your web pages and also manually sets custom canonical links for products. The extension helps the search engines select the most relevant pages for specific searches.
Plus, it helps you detect and fix duplicate content issues and it provides correct URL from databases for your CMS pages.
13. Advanced SEO by Activo
Advanced SEO by Activo is an SEO plugin for Magento 2 that adds the Organization schema.org rich snippet to the homepage of your store. We all know how critical it is to have an SEO advantage in your store so the plugin brings a lot of features to improve your store ranking and visibility.
There’s nothing too complicated, the extension guides you and it’s a great fit for your online store.
14. Advanced Sitemap
The Advanced Sitemap is an SEO plugin designed for Magento 1. There’s also an option for Magento 2, named Ultimate SEO Optimizer. Advanced Sitemap, as the name says it, is an extension that generates the sitemap automatically. It is very simple, you’ll have to install it and then generate how many Sitemaps you’d like.
It has lots of customizations included, which allows you to set the priority and the frequency for each field, even for homepage, to set the title for sitemap, to add more links to the sitemap plus many others.
15. SEO Generator
SEO-Generator is an SEO plugin for Joomla that generates keywords and descriptions for your webpages by pulling text from the title and/or the content. The plugin has an effective system to include the keyword and description in the articles. It requires you to review them and add only those that you want.
In the admin mode, on the right side of the article, you’ll see a section placed under “Metadata Information”, named “Plugin Parameter” where you get keyword ideas. In the screenshot below there’s an example.
SEO Generator for has lots of advantages for websites created on Joomla. It has support on lots of languages, making it very accessible for lots of international businesses. The process of curating keywords has three steps:
It analyzes all the content from an article and generates a list of keywords ordered by their time of appearance.
Then, it removes all the keywords from the list that might have a negative influence and puts them on the blacklist.
In the end, it selects the keywords and adds them into the keyword section.
Another cool advantage of the plugin is the fact that it works in a reversible mood, too. For example, you can generate keywords for older articles.
16. EF SEO
Another great SEO plugin for Joomla is Easy Frontend SEO. Lots of people recommend it due to its ease of use. The plugin helps you add and edit any meta information you’d like on every page. Be it a title, description, keywords, generator or robots, you can change them in frontend. So you don’t require advanced HTML knowledge. The plugin is available on every page on any Joomla website so it’s very easy to change any piece of information you want.
The plugin does not change, alter or even delete given Joomla! data. One big advantage of the plugin is the direct influence on the generated metadata, which gives a lot of freedom to the user.
JoomSEF can be used to make the URLs search engine friendly. Plus, you get a lot of interesting and helpful features, such as customized error pages, internal linking management, duplicate URL customization, and search engine friendly URL management as you can see in the JoomSEF panel.
The Joomla SEO extension offers support for URL translations at multilingual sites and tries to provide more comfort to the user. We all know how important search engine friendly URLs are and how needed they are for achieving better ranking with search engines.
Here are some of the main features of JoomSEF:
Generate friendly URLs.
Fully URL management.
404 pages customization.
301 Redirection management.
Multilingual support and more.
18. Tag Meta
Tag Meta is another great SEO plugin for Joomla that allows you to efficiently manage your website’s meta information. It offers great advantages for improving website rankings through SEO.
Tag Meta makes is very easy to set the title tag, meta tags or link “canonical” on any page by simply mentioning the URL or just a part of it. You can apply multiple rules together and they will work just as fine. For example, if you set more than one rule to a URL they will apply in cascade using the ordering set. Only if the rule is declared as “the last one” the process will stop.
Another great advantage is the fact that you can generate meta information dynamically for each page. For example, you can keep the title tag on each rule from the global settings.
sh404SEF is the longest developed and most popular SEO extension in Joomla! Extensions Directory (JED). It supports all the Joomla versions and it comes with lots of SEO features.
Here’s what you can do with sh404SEF:
Create search engine friendly URLs.
Use automating tinyURL generation.
Remove duplicate URLs.
Have support for canonical URLs.
Integrate Google Analytics and get support for Google Tags.
Integrated support for Twitter Cards and Open Graph so you can easily add social media buttons to your entire website.
Create customized error pages.
Customize the page title and page description with the bulk option.
Remove duplicates. Protect the site against malicious page requests and control site access from suspicious domains.
Have multilingual support and so much more.
20. Wix SEO wiz
Wix is a closed system and has an SEO plugin that can be used only by Wix websites, named Wix SEO Wiz. It is a simple plugin to use for optimizing your website to rank on SERP. While there are other platforms you could use for creating websites, Wix is a great fit for small businesses, blogs, and personal websites.
The SEO plugin has three main features:
get keywords ideas and see how competitive they are.
index site on Google more quickly.
get access to how-to videos about SEO.
To optimize a page you need to select the Page SEO, then add title, description and preview your page in SERP. Then you need to click on save and publish when the page is finished.
The plugin was created two years ago in order to help Wix websites get reached online by users. It starts by creating a personalized SEO plan, adding a website, keywords, type of business and following instructions to rank higher in search engines.
21. Plug in SEO
Plug in SEO will help you check your shop for SEO problems. This diagnosis tool checks all the essential areas of search engine optimization, such as titles, headings, meta descriptions, blog post structure, speed and much more.
You have to install the plugin and afterwards your store will be checked. Once the analysis is done, the app will display the details to let you know what improvements are necessary.
Plug in SEO constantly checks your shop for any issues and sends you notifications on email when it finds something. The app has full support and code snippets directions and guidance. Plus you get efficient title and description editing by following a template.
Plug in SEO is very good to improve your SEO for your store and get exceptional control of your customized SEO actions for Shopify.
ReloadSEO is an SEO extension that works great for e-commerce, so it can also be used for Magento, Joomla!, WordPress, Drupal and more. It promises to give you all the SEO tools you need to grow your search traffic and revenue.
ReloadSEO is made simple so that each user can improve the results for their website no matter how much SEO they know. It covers backlinks, content, keyword research, store monitoring and more.
Built as a native solution for major platforms, ReloadSEO carries a lot of benefits for e-commerce websites and focuses on lots of needs:
Perform analytics reports & search insights: measure SEO metrics and track changes to find pages from your website that need to be optimized for the search engines.
Position tracking: monitor your positions over time to improve low-ranking pages.
Discover new keywords: find new relevant keywords opportunities for your business.
Optimize content: Get insights and tips to write better content for people, not for search engines.
Manage your site’s health by spotting any issues on site.
Find link opportunities: get ideas by accessing the ReloadSEO database through link prospecting.
23. Weebly SEO Plugin
Weebly SEO Plugin is a great fit for websites designed on Weebly. Similar to WordPress, Weebly is a web hosting service but mostly oriented for online shopping. The Weebly websites are SEO friendly and can rank on SERP if you follow the SEO principles. There’s nothing different than other websites in terms of SEO.
Every website created with Weebly has SEO Settings you can edit to rank higher on Google and other search engines. There are on-page and off-site SEO settings available so you can edit the plugin.
Compared to other plugins, Weebly has some other advantages:
easy and intuitive design: use drag and drop to edit content, modify your website’s design and interface.
customization: beside the previous options to edit your website’s design, you can modify your site’s HTML and CSS codes.
integrated SEO features: edit the SEO Settings for each individual page.
e-commerce integration: the plugin has lots of features for online shops such as product pages, payment process, delivery information, and so on.
integration with other apps: for e-commerce, social media, marketing, website features, and communication.
Squarespace offers a simple solution for those who are interested in less customization with low maintenance and want something simple to use. Squarespace SEO is a simple solution for those who want to publish content quickly and efficiently.
Some users blame Squarespace because it doesn’t have better SEO integration into the platform. I would say that it is a better fit for beginners, rather than SEO pros. When people want to use Squarespace for creating their website, SEO is by far the topic that is most frequently asked about.
When you sign up for the Squarespace platform, your site is generally optimized for SEO; even the founder of Squarespace mentions that.
Squarespace is engineered to work properly without a sea of plugins, and you should not take the lack of plugin for this to mean that we didn’t actually just build it right from the start.
Anthony Casalena, founder of Squarespace
Plus you have other benefits included, such as automatic XML sitemap, free SSL certificate, user-friendly themes, clean HTML and URLs.
Extra – Chrome
MozBar is a free Chrome extension that delivers metrics on the go. If you install the MozBar from Google Play, you’ll see the ‘M’ icon from the toolbar at the top right-hand side of your browser. Whenever you’ll search for something on the web, you’ll get some information on every webpage that appears in the search results.
With just a simple click, you can see the page authority (PA), domain authority (DA), the number of links and referring domains. Plus you can see the spam score and get lots of insights on the go.
Whenever you enter a new website, you can see on-site elements, link metrics, markup data or highlight internal and external links, followed and nofollowed links and so on.
SEOquake is a Chrome plugin developed by SEMrush. It has lots of information displayed directly in your search results page. That way, you can see the number of links, referring domains, rankings data, display ads information. Plus you get more insights through the integration with Alexa, Whois, Bing and Wayback Machine.
You can edit settings and see results based on the location you set it from the Chrome extension, or order the results by a specific parameter from the left-side menu.
Moreover, for each individual page, you get a set of new data regarding links, content, specific metrics, internal and external links, ads, traffic and many more.
27. Keywords Everywhere
Keywords Everywhere is is one of the best SEO plugins for Chrome. For every search you make, you get free search volume, CPC & competition data and additional lists for related keywords, and other suggestions. The SEO extension is easy to use and saves a lot of time since all the information is at sight.
The Chrome extension supports lots of other websites where you can see the metrics under the search toolbox, websites such as Youtube, GSC, Google Trends, Google Analytics, Soolve, Esty, Bing, eBay and more.
WooRank is a Chrome extension that works based on score. It is designed by the same company that has an SEO tool – WooRank. Once enabled, Woorank calculates a score based on the website analysis it makes it by checking content, links, technical information, mobile, local and usability. It provides various SEO tips for your website to rank number 1 in SERP.
For a more comprehensive analysis, you can click on any information the extension gives you and check the pop out with the whole analysis.
SimilarWeb gives you website traffic and key metrics for any website, such as traffic, search data, social, display ads, on-site content, audience and competitors. By collecting all this information you can gain insights into any website’s statistics and strategy as you’re browsing.
Similar to the other Chrome extensions, with a simple click you can get a more comprehensive analysis on the site you want. Find all the information you need in one place.
30. SEO Peek
SEO Peek is a great Chrome extension for content marketers. It quickly checks the on-page SEO factors of any website. It simply checks the DOM of a page, so there’s no need to bother with the HTML source. Enable it from the top-right side of the page and see the page title, meta description, meta keywords, headings, HTTP Status, meta tags, canonicalization annotations, mobile annotation and more.
In this guide, you will learn step-by-step how to set up Quora Ads Pixel using Google Tag Manager. and get tips on setting up Quora Pixel Events. This detailed guide was written by JD Prater from Quora.