Image optimization for SEO: Everything you need to know for success

Image optimization for SEO: Everything you need to know for success

As of January 2019, there are more than 1.94 billion websites. That’s a lot of competition. What’s one great way to stand out? Great images. In fact, vision dominates all other senses when it comes to interacting with and absorbing information.

Here are three quick facts to help you understand how critical images are for people (and for SEO):

  • 90% of all the data the brain transmits is visual.
  • The human brain processes one image in the same amount of time it would take to read 1000 words. (Yes, turns out the old adage is indeed rooted in scientific fact.)
  • The recall value of visual content even after three days is 65%, whereas the recall value for written text is merely 10%.

With the majority of search volume coming from phones — and coupled with the fact that people’s attention spans have reduced to eight seconds — it’s essential for websites to be able to deliver a quick, frictionless, and delightful user experience.

Image optimization serves as a major part of this puzzle.

What can image optimization do for my users (and for SEO)?

  1. By shaving seconds off your site speed, it can reduce bounce rate and improve site retention.
  2. It helps improve page loading speed, which is a major Google ranking factor.
  3. It can help improve your keyword prominence. Read more on that here.
  4. It helps in reverse image search, which can be a big value add especially if you’re a product-based business.
  5. Many devices and desktops use high-resolution screens, which increase the need for good quality images.

Basic image optimization tips

These are some tips that anyone can apply for any type of site (even WordPress), so you’re not solely at the mercy of your developers and designers.

1. Choosing the right type of image: Vector or raster?

  • Vector images are simple, created by using lines, points, and polygons. Vector images are best applicable for shapes, logos, icons, and flat images. They have as good as no pixelation when you zoom in, making them apt for high-resolution devices. Additionally, you can use the same image file on multiple platforms (as well as for responsive website design) without having to use multiple variations.
  • Raster images, on the other hand, are images that are made of rectangular grids, each packed with multiple color values (pixels). Raster images provide depth to the imagery you would want to convey, giving it an emotional and psychological appeal as these images look real. However, if not handled well, these can heavily hamper your site’s loading speed! Plus, you might have to save multiple file variations to ensure they’re compatible on different platforms and fit for responsive designs.

Here’s a table that Google shared to help understand the pixel-to-byte relation. In short, you’ll get an idea of how heavy one image can get based on its dimensions.

Google's chart on image dimensions and file sizes

Source: Google

Google also mentioned that it takes four bytes of memory to deliver one pixel. Imagine if you had several images on a site with 800 X 800 pixels. our site would take at least something around 625 kBps. Or in simpler terms, imagine an elephant participating in a rabbit race.

Bottom line

I would suggest wisely using a mix of both. An ideal ratio could be 40% vector images and 60% raster images.

2. Picking the best image format – SVG, JPG, PNG, or GIF?

Best format for vector images:

SVG is the only, and the best, option for vector images. Due to its flat imagery, you also benefit from high quality that is easily scalable.

Best formats for raster images:

  • PNG: Produces high-quality images with heavy file sizes. It can be suggested only for times when you want to save every detail of the image.
  • JPG: Produces good quality images which aren’t heavy in terms of file size. However, these are lossy images, which means you’ll lose some minor image details permanently. JPG is undoubtedly the preferred image format, which gives you the convenience of hassle-free downloading and uploading of images. Because of this, they’re the most widely used — around 72.3% of websites use JPG image formats and most of the phones save images as “.JPG” files. They are especially suggested for ecommerce sites and social media.
  • Gif: If you’re looking for animation, GIF is an ideal choice as it supports 256 different colors chosen from the 24-bit RGB color space. As of now, just 26.6% of websites use GIF formats.

Here’s a chart that could help you take a call on which image format is best to use.

Chart on image formats and usage trends

Source: W3Techs

Note: The data in the above chart is of May 15, 2019

3. Resizing images

With a cloud full of devices it’s obvious why people get confused about ideal image sizes.

Note that image size and image file size are two different things. Here we’ll explain how you can get ideal image size (also called image dimensions).

As part of image dimensions, we’ll also discuss aspect ratios.

What’s an aspect ratio?

Aspect ratios tell the width and height of an image and are written in an “x:y” format.

Why is it important?

Remember the time when you tried scaling an image and literally blew it out of proportion? This is exactly what it saves you from. Referring to an image aspect ratio while cropping or resizing images helps you maintain the viability and beauty of the image’s dimensions.

You could refer to this image Shutterstock created to enlist some commonly used aspect ratios.

 Chart of best image aspect ratios

Source for the image and the table data: Shutterstock

Aspect ratio Typical dimensions (inches) Typical dimensions (pixels) Ideal for
1:1  8 x 8 1080 x 1080 Social media profile photos and mobile screens
3:2 6 x 4 1080 x 720 Photography and print
4:3 8 x 6 1024 x 768 pixels TVs, monitors, and digital cameras
16:9 1920 x 1080 and 1280 x 720 Presentations, monitors, and widescreen TVs

With reference to the table above, it’s best to focus on the 1:1 and 4:3 image ratio that are apt for social media, mobile screens, photography, and print.

You might have your own dimension templates based on the content management system (CMS) you’re using.

According to Squarespace, the most ideal size for image optimization on a CMS is 1500 and 2500 pixels.

Here’s a quick and simple answer to spot the most common image sizes for the web.

Chart on most ideal image optimization sizesSource: Shutterstock

Bottom line

From personal observation, I can suggest using 1080 X 1080 pixels and 1500 X 2500 pixels.

If you’re feeling too lazy to go through all these details, you could also try scaling the image from the corner arrow while you’ve pressed the “Shift” key. Works for some platforms.

4. Naming images – Best practices

Search engines have brains without eyes, so unless you name your images right, they won’t be able to  “read” your images nor rank you accordingly. This is where your keywords come into play. As I’ve mentioned above, if you name your images well, you can improve your keyword density and chances of ranking.

Let’s explain this with an example:

  • How people commonly save images – “Haphazard/random numbers and alphabets”, “Flowers can dance”, and “What was I thinking”
  • How  people should save images  – “five-tips-for-image-optimization” and “the-ideal-method-for-naming-images-in-2019”

Name your images in all small letters with hyphens in between and leave no spaces. As you’ve seen, I’ve used the keyword “image optimization” in the “five-tips-for-image-optimization” example. You’ll be surprised with how much that helps in ranking.

Bonus

You could also use the following to improve keyword usage in your site content:

  • Alt text (If your image is loading slowly, this text appears in place of the image so users can get an idea of what should be there.)
  • Captions (Text that gives a short description, helping users know more about the image.)

Plus, if you have an ecommerce site, you could even make good use of structured data to give the search engine more specific details about your products’ color, type, size, and a lot more.

5. Compressing the byte size of the image files

Compressing a file is possibly the simplest yet the most crucial part of image optimization as it directly relates to the website’s loading time. Points one to four prepare you for this final stage of image optimization.

Two live examples of how much load time can cost your bottom line:

  • Amazon.com observed a one percent decrease in sales for every 100-ms increase in the page load time.
  • Google experienced a 20 percent drop in revenue for every 500-ms increase in the search results’ display time.

What’s the ideal image file size?

A file size below 70 kb is what you should be targeting. In case of heavy files closer to 300 kb, the best you can achieve is a 100 kb file size. Doing so saves your images from taking extra milliseconds to load while it gives you lossy, compressed images that do not compromise the visual quality.

How can you decrease an image’s file size?

All you need to do is drop these files on a file compression site and you’re all set. These are some good, free image file compression online tools:

  • TinyPNG/TinyJPG – (Compresses .png and .jpg files – 135 kb reduced to 43.9 kb – Does up to 20 images at a time – Supports dropbox)
  • Image optimizer – (Compresses .png and .jpg files – 135 kb reduced to 49 kb – Only does 1 file at a time)
  • WeCompress – (Compresses .png, .jpg, and other files – 135 kb reduced to 48 kb – Only does 1 file at a time)
  • EzGif – (Compresses .gif and other files – 2MiB reduced to 1.77MiB – Only does 1 file at a time. It also lets you edit the gif before compressing it.)

Bonus tips

  • Use web fonts in place of images with text on them as they look better, do not need to be scaled with the image, take less space, and save loading time.
  • Use 72dpi resolution for your images.

Closing notes

You could be using all these image optimization tips and still get stuck with a site that loads in 13 seconds or even worse. This is when you might want to ask yourself:

  • Do I need all these images?
  • Which images are redundant?
  • What’s the best place to put images on the site?

Website content, both visual and written, has an intertwined relationship that stimulates emotions and inspires people to further engage with your product or service. People (or at least I) judge a business through its website so feel free to tell us, which was the last impressive website you visited? Or what have you done for image optimization?

The post Image optimization for SEO: Everything you need to know for success appeared first on Search Engine Watch.

Why and how to investigate the top tasks of your visitors

Why and how to investigate the top tasks of your visitors

At Yoast, we continuously want to improve our website and our products. But how do you find out what makes them better? Sure, we need to fulfill the needs of our clients. But how do you know what your client’s top tasks are? Doing research is the answer! We love doing research because we get valuable insights out of it. Here, we’ll dive into one research type we use regularly: customer surveys and in this case, the top task survey.

How do you know what your customers need?

When we started working together with AGConsult on the conversion optimization of Yoast.com, they advised doing a top task survey. Research is always the first step in the conversion optimization process and you simply can’t get all relevant information out of plain data from, for instance, Google Analytics.

To know why your customers are visiting your website, you need your customers to talk to you. If you think, you now have to start a conversation with all your visitors, don’t worry. Luckily, there are several other ways to make your visitors talk to you. An example is setting up an online top task survey, which will pop up on your visitor’s screen as soon as you want it to pop up. For example, immediately after opening your website or after a couple of minutes.

The best question for your top task survey

To make sure you don’t influence your visitor’s answers, it’s important to ask an open question. By asking closed questions, you make your visitors choose between the answers you set up yourself. Although you can add an ‘other’ field, visitors are more likely to quickly choose a listed answer. That’s easier than putting their own opinion in an open field. So closed questions prevent you from getting to know all your visitor’s thoughts.

So, what question should you ask? Within the top task survey we perform on our own website, we always ask this question:

‘What is the purpose of your visit to this website? Please be as specific as possible.’

Popup top task survey which asks " What is the purpose of your visit to this website? Please be as specific as possible."

This pop-up will appear at the bottom right of the website, no matter what the landing page is. The above use of wording encourages visitors to really think about their specific purpose. Also the addition of ‘be as specific as possible’ often results in more valuable answers.

You could choose to only add this one question or you could choose to ask one more question to get more knowledge about your customers. For Yoast, within our top task survey, we always ask visitors a second question to tell us if they already use our most important product:

Example of an online top task survey which pops up on Yoast.com. It's a second question to know more about the customers

For other companies, it could be valuable to use this second question to get to know the age of visitors, the market they work in, etc. It all depends on what you want to do with the outcomes. If you’re not going to do anything with the answers on the second question, please use only one question in the survey. The fewer questions, the more visitors will participate.

What to do with all the answers

When you end the survey, you probably have lots of answers to go through. How do you start analyzing all these answers? We recommend to just start reading through the answers and try to set up categories while reading. Set up categories that cover lots of answers, don’t be too specific. You’ll need to find a pattern in your visitor’s answers. Only when you do this, you can create actional steps to optimize your website or your products.

To give an example, we’ve listed some of our own categories below:

  • Info/buying Yoast SEO plugin
  • Info specific feature
  • Info other plugins
  • Info about courses
  • Need help
  • Learn SEO

This might give you an idea when setting up your own categories.

The second step, after you categorize all answers, is setting up a plan. Now that you know which categories are the most important to your visitors, it’s important to optimize your website using that information.

For example, our own top task survey showed us that almost 25% of our visitors are looking for plugin related help. We already had a menu item ‘support’ which linked to our knowledge base, but after the survey, we had the idea of changing the name of the menu item into ‘help’ because lots of visitors named it help.

We set up an A/B test, comparing the menu item ‘support’ with the variant ‘help’ in the test. What do you think happened there? ‘Help’ was a winner! This shows again: knowing what your customers are looking for is the most valuable information you can get.

How often should you repeat this survey?

We believe it’s good to do a top task survey once a year. However, if you don’t change much on your website or in your products, every other year can be enough as well.

Every time you analyze the answers of a new top task survey, you get to know if you’re on the right track or if you need to shift your focus towards another product or another part of your website.

You can never do too much research!

Tools to start an online survey

There are several free and paid tools out there in which you can create a survey like this. We use Hotjar, but we’re planning to create our own design and implementing it with Google Tag Manager. Other tools we know for setting up online surveys are:

On their sites, they have a clear explanation of how to use these tools to perform a top task survey.

Have you ever performed a top task survey for your website? Did you find out anything that you didn’t know or what surprised you? Let us know!

Read more: Content SEO: How to analyze your audience »

The post Why and how to investigate the top tasks of your visitors appeared first on Yoast.

Search Intent: The Overlooked ‘Ranking Factor’ You Should Be Optimizing for in 2019

Search Intent: The Overlooked ‘Ranking Factor’ You Should Be Optimizing for in 2019

It’s difficult to stress just how important the concept of search intent is to SEO. I’m not exaggerating when I say that if you want to rank in 2019, understanding and creating content with search intent in mind is critical.

Read more ›

The post Search Intent: The Overlooked ‘Ranking Factor’ You Should Be Optimizing for in 2019 appeared first on SEO Blog by Ahrefs.

How to Write a Blog Post That Gets 304,392 New Visitors (SEO Case Study)

How to Write a Blog Post That Gets 304,392 New Visitors (SEO Case Study)

What do you need to do to write a blog post that attracts a ton of traffic?

That’s exactly what I’m going to show you today.

My blog post about “backlinks” has attracted 304,392 new visitors since I originally published it back January of 2016.

traffic growth

265,992 of those users are from organic search:

Organic search traffic

It’s also the most linked to blog post on my website (which has helped other assets perform well):

links

Now let me show exactly how to write a blog post just like the one I did:

How to Write a Blog Post (The Right Way)

Building a successful blog in any niche is based on how much unique value you can add. It’s not about how frequently you publish. It’s not about how many friends you have.

It’s 100% about the unique value you can add to the marketplace.

What if you don’t have any unique value to add?

Then you need to develop your skills by getting more experience. I believe that truly great content is created by people who have a ton of experience in their given field.

That said:

You can make up for a lack of experience with insane amounts of effort.

Believe me when I say this… the more effort, time, and capital you put into a blog post, the better it will perform. I know this seems obvious.

But the truth is that most businesses think publishing little 400-word fluff pieces is “content marketing”. It’s not. Blog posts that perform at exceptional levels (over the long-term) are the product of enormous amounts of effort.

If you’re not willing to spend an entire month crafting one piece of content, then you’ll never compete with the top dogs in your industry.

If you ARE willing to put in the effort, then keep reading.

Phase 1 – Identify a Keyword

I believe 80% of your blog content should target a keyword. While the other 20% can be structured as a linkable asset or content marketing piece. This strategy is going to focus on keyword-targeted content.

So, how do you find a good keyword to target? Let me show you.

Step #1 – Build a Keyword Database

Every blogger should build a keyword database because it will destroy procrastination and you’ll never need to spend a single second wondering what you should write about.

There are many ways to find keywords (I show over 30 inside Gotch SEO Academy), but my favorite technique is to:

Reverse Engineer Your Competitors

Go to Ahrefs and enter your domain into the Site Explorer.

Ahrefs site explorer

Then look under “Organic Search” on the left-hand side. Right click on “Content Gap” and open it in a new window.

Ahrefs Content Gap

Then while you’re still in the “Overview” section, click on the “Organic Search” tab and then on the right hand side you’ll see “Top 10 competitors”.

Top 10 Ahrefs

Copy your top competitor and paste them into the Content Gap tool. I recommend analyzing what competitor at a time.

Content gap

Once the analysis is complete, filter the list by the following criteria:

  • Volume = From 1000
  • KD = To 50
  • Exclude = Brand Names like “backlinko”

Ahrefs Filter

Export the list and these to your keyword database.

Export ideas

You can replicate this exact process with SEMRush as well.

Step #2 – Qualify Your Keywords

Finding keywords is easy, but it takes skills to know what keywords are worth going after.

Ask yourself this simple question when going through your keyword database:

Is my website capable of ranking for this keyword?

The good news is that you don’t need to guess. You just need to look at the data.

Just create a keyword list using Ahrefs Keyword Explorer. This will give you a 30,000-foot view of your keyword targets.

Ahrefs Keyword Lists

You can then sort this list by KD, Volume, or any other metric.

Your goal at this stage should be to narrow your list to your top 5-10 keyword targets.

Use Ahrefs SERP feature to analyze the top 10 results for your keyword prospects.

Ahrefs SERP Feature

Ask the following:

  • Are there low-authority websites ranking? I define “low authority” as having a DR of 50 or below.
  • Are there YouTube videos ranking? This a good sign for two reasons. First, YouTube video pages are usually not content-rich (which means they’ll be easy to beat). Second, it means your brand can rank in both search engines (Google and YouTube). That means two search results for your brand and double the visibility.
  • Are there subdomains ranking? These include web 2.0s like https://basketballguy.wordpress.com/ or https://coolsite.blogspot.com/
  • Are there forum or Quora threads ranking? These are unstructured pages and can be beat easily.
  • Are there general article websites ranking? Niche sites crush general article websites like Ezine articles, eHow articles, etc.

If you answered “Yes” to these questions the keyword should move to the next phase.

Step #3 – Select a Keyword

Ahrefs gives you plenty of data to narrow your list. However, selecting a keyword requires a manual analysis. That’s what the next phase all about.

Phase 2 – Create Incredible SEO Content

After you’ve selected a keyword, it’s time to create your SEO content asset.

Watch this video to see exactly what to do:

I also recommend looking for opportunities to implement The Cake Technique. The Cake Technique is the process of consolidating similar content asset into a single mother asset.

Here’s how to do it:

Phase 3 – Acquire Links

Now that you’ve created your SEO content asset, you need to promote the heck out of it!

Acquiring quality links is critical your blog post’s SEO success.

Here’s what do you need to do:

That’s How You Write a Blog Post, but What’s Next?

You need to continue acquiring links to your new SEO content asset. Then, measure your performance over 3-6 months.

If your blog post hasn’t reached the top 100, then you either need more quality backlinks or you need to make your content asset better. The good news is that those two factors are always what you should analyze first (when blog post isn’t performing well).

If you would like to get access to a complete SEO blueprint, so you can get more organic search traffic from Google, then make sure you sign up for the Gotch SEO Academy 2.0 priority list.

We’re opening enrollment next week on Monday, June 3rd.

Talk then!

A guide to implementing Google’s “How-to” schema

A guide to implementing Google’s “How-to” schema

Google is always looking for the best ways to provide the most useful results to users. It’s what has allowed Google to dominate the search engine market for so long and, it has kept the SEO industry evolving.

In the beginning, there were quick answer boxes (remember those?) and, most recently, the introduction of “How-to” snippets.

“How-to” snippets aim to provide step-by-step instructions directly in the SERPs for instruction-based queries. There are two types of “How-to” snippets that you can find in the wild.

  • A standard, accordion list view of instructions.
  • A carousel of images showing each individual step.

This type of schema is mobile specific. And that’s important because it means absorbing huge amounts of SERP real estate. It has also been confirmed by Glenn Gabe, that you can capture both a featured snippet and the “How-to” carousel/list view.

This left very little space for your competitors but also, forced websites to now think more logically about how they structure their content.

Accordion vs carousel

The immediate question is “which type of How-to snippet is best for my audience?” You guessed right, it depends.

Take, for example, a crafting site audience. Visual and creative people. In this instance, you may consider using image rich snippets.

It’s like anything else in SEO, test it and tweak based on your results.

Here’s how it looks

carousel how to snippet example

Source: Google Search developer tools

Pretty eye-catching, isn’t it?

And then the accordion view (the standard “How-to” rich result).

accordion how to snippet example

Source: Google Search developer tools

My immediate preferred option is the accordion. For a number of reasons:

  • It’s easier to markup.
  • Each list item can have a few lines of text to explain the step.
  • It’s familiar. People recognize featured snippets and the standard “How-to” result, isn’t disruptive to that experience.

The only major difference which may influence user behavior after the click is the ability to anchor link to each step. The standard markup doesn’t allow for this to happen, however, the image carousel does.

Interesting to see how that changes user engagement in the future.

Understanding “How-to” schema objects

Your best source of information is Google’s search developer tools.

However, we often find that it can become complicated for those less-techy SEOs, which could dissuade implementation and testing.

We don’t want that. Which is why we’ve broken down each element of the schema and explained what it means.

how to schema objects example

Type

This solely defines which type of schema you’re using on the page. In this instance, we’re going to use the type “HowTo”.

Name

You can think of this as the title of your snippet. In basic SEO terms, it’s the equivalent to the page title attribute of a normal webpage.

Description

Here is your chance to describe what you’re breaking down into steps. Keep this short, precise, and interesting enough to still encourage the click.

HowToStep

The “HowToStep” is where we tell Google we’re about to outline a numbered step to appear in the SERPs. Google counts the instances of the “HowToStep” to understand how many steps are there in total.

Text

This sits underneath the “HowToStep”, “HowToDirection”, or “HowToTip”. This is your basic explanation of one of the three aforementioned “HowTo” elements.

HowToDirection

This is where it can get tricky. Using the “HowToDirection” allows you to bullet point your text, rather than use a single paragraph. In our view, “HowToStep” is the easiest element to implement.

URL

The best approach here is to add anchored links to each step of your “How-to” snippets. It’s only used for image-rich results. So, if you’re using the accordion, just add the main page URL to this element.

Image Object

This can be used to define the main image of your snippet. It can also be used to populate the carousel steps found in image-rich “How-to” schema.

Total Time (ISO 8601 format)

This is a critical element. The time defines, to your user in the SERPs, how long something will take to complete. If you’re not familiar with the ISO 8601 format, it’s worth visiting this Wiki page.

Creating your own “How-to” schema

We, as SEOs, are always looking for simple ways to complete complex tasks. Adding this markup to your pages should be no different.

We recommend letting Google do the hard work for you. You shouldn’t have to be a full-fledged web developer to start working with Schema markup.

Use the code generated in Google’s example to then tweak as you see fit.

creating-how-to-schema using Google generated code

Example image used for educational purposes, Ryan Roberts, Zazzle Media

You can easily change all elements of valid How-to Schema, generated by Google itself.

Some of the HowTo markups may not be relevant for what you’re trying to do, so, just begin removing sections which are relevant.

“How-to” schema example

Let’s say I own athomefitness.com and I have an article about how to do crunches.

I’d take the code generated above, and tweak where I see necessary. Here’s how that might look:

how to schema code example

Example image used for educational purposes, Ryan Roberts, Zazzle Media

And, to preview how this looks in the SERPs, you just select ‘preview search result’ in your code generator and it’ll give you two options to choose from.

  • Result type one (image carousel)
  • Result type two (standard list application)

In this instance, I’ve marked up my page to display a standard list.

how to schema preview search result example

Example image used for educational purposes, Ryan Roberts, Zazzle Media

Common markup errors

Unfortunately, Schema is a fickle character and will very quickly point out mistakes that you’ve made.

The most common errors normally come from missing required properties (known as class type) or syntax errors (uncategorized errors).

1. Parsing error: Missing “,” or “]” in an array declaration

common markup errors example missing , or ] in array declaration

Source: Schemaapp.com

This usually means you haven’t closed an open bracket somewhere in your code. Unfortunately, you have to dig into the code itself to find it. Thankfully, Google highlights the line in which the error appears on the Schema generator.

2. Parsing error: Missing “,” or “}”

Source: Schemaapp.com

Very similar to the syntax error above, this error means you have not successfully closed your {, or you have forgotten to add a comma before the start of your next opening {.

3. Incorrect value type

common markup errors incorrect value type

Source: Schemaapp.com

This type of error means you’ve omitted or mistyped the value of your “How-to” step. In this scenario, it could be:

  • HowToStep
  • HowToDirection
  • HowToTip

Note: A simple spelling mistake could throw your whole script out of sync.

Make Google crawl your URL

You can jump the queue and request that Google crawls your URL sooner to make sure it gets around to your content and (hopefully) finds your new “How-to” markup.

An easy way to do this is with the URL Inspection Tool (similar to “Fetch as Google”).

url inspection tool example

Source: Google Search Console for zazzlemedia.co.uk

From our initial testing, we’ve found that indexing happens pretty much immediately; irrelevant of the size of your site.

So, if you’re impatient and eager to see if your hard work has paid off, this is a great way to validate that Google has identified the changes to your URL.

Track your performance in the Google Search Console

After successfully implementing your Howto markup, it’s important that you track content performance.

Are clicks increasing/decreasing? Are impressions going up/down?

You can assess this within the Search Console’s performance report

search console performance report screenshot
url inspection tool example

Source: Google Search Console for papanicksdriving.co.uk

The likelihood is you’ll be a very early adopter of this markup, which will make it a quick way to eat up large amounts of SERP real estate.

However, it’s always important to monitor whether or not this markup is a real benefit to your site. This markup aims to enhance your content, not pay detriment to it.

In conclusion

“How-to” schema should begin making its way onto sites much more in the near future as clients (and SEOs) start to see the immense benefit of absorbing as much SERP real estate as possible. Despite the negative connotation of a zero-click search.

We’d love to hear about any tests and progress you’ve made, please feel free to leave any comments below to let us know!

Ryan Roberts is an SEO Lead at Zazzle Media.

The post A guide to implementing Google’s “How-to” schema appeared first on Search Engine Watch.