The above is true even if you’re a teeny tiny business. Every month, 600 potential customers search for “plumber san jose”: But even for this super specific query, there’s actually a lot of competition. Look how many search results Google returns…
As of today, Marieke van de Rakt will be the new CEO of Yoast. Marieke, founder of Yoast Academy and former Chief Strategy Officer at Yoast, is thrilled to take on her new role and officially lead the company. Joost de Valk, former CEO and founder of Yoast, will start focusing mostly on software development, as the new Chief Product Officer of Yoast. Alongside that, he’ll be leading marketing and communications for WordPress, as his second job.
Yoast’s new CEO: Marieke
Marieke is the founder of Yoast Academy, the SEO training portal of Yoast. She joined the company in 2013 after obtaining her Ph.D. in Social Sciences and working at various universities. In 2015, she started developing Yoast’s first SEO training: Basic SEO. Soon other courses followed. Today, Yoast offers an impressive portfolio of SEO courses, tailored to the specific needs of people wanting to learn about SEO.
In 2014, Marieke joined the board. She took on the role of CSO and was heavily involved in the company’s strategy for growth, being responsible for content, marketing, research and project management. In fact, as Marieke wrote on her blog, she has already been acting as the CEO for a while now:
“In many ways, I was already the CEO. Among the four of us, I am the one most thinking ahead. I am the one most concerned with company culture. I am the one who’s often leading the way. That does not mean I decided upon the route though. That’s something we do among the four of us. Still, I was the one proposing to my partners that we needed to make decisions.”
So will big changes take place? This is what Marieke says about it:
“I don’t think there will be big changes inside our organization. Things will pretty much keep running the way they were always running…. [However,] I am very curious to what extent people will treat me any different now that I am the CEO of Yoast. For a lot of people outside of Yoast, it was not very clear what my role at Yoast was. The job title of CEO will perhaps be a door opener for me.”
The mission of Yoast is SEO for everyone. That mission will not change as Marieke takes the lead.
‘We want to help people to create websites that rank in the search engines, with software and by teaching people about SEO. We have big plans for 2019, making SEO more actionable and understandable for everyone.’
One thing’s for sure: She’ll do “this CEO-thing” her way, as she says in her blog post.
Yoast’s new CPO: Joost
Joost is the founder of the company Yoast and brain behind the very successful Yoast SEO plugin. Since he founded Yoast in 2010, he has been the CEO. Today, he’s stepping down and handing over this position to Marieke. He’s very confident she’ll do an outstanding job as CEO, as he says in his post:
“In many ways, Marieke is way more suited to be CEO than I am. She has so much more structure and isn’t as likely as I am to go “oh squirrel!” and forget about the important stuff. I’m sure she’ll continue to be excellent in her new role.”
Starting today, Joost will focus again on what he loves most: software development. As Chief Product Officer of Yoast, he’ll dedicate his time to further development of great tools which allow people to rank higher in the search engines.
“Having to worry less about stuff that needs my signature and other painful sides of being CEO will free me up to work on the core product more. I’m still super proud of Yoast SEO and look forward to working on it for years to come.”
In addition to that, Matt Mullenweg, founder of WordPress, appointed Joost as the Marketing and Communications lead at WordPress. An opportunity Joost took with both hands:
“I think WordPress is one of the most essential platforms on the web and I’m really proud to be able to do my part for it. I have been in the WordPress community for well over a decade now. In that time I’ve done a lot of different things but I think this will be my biggest challenge yet.”
If you’re active on social media groups or forums, you’ve probably seen plenty of free SEO audit offers. Ask an opinion about your site and the comment sections will quickly fill up with offers.
Hey, but it’s FREE, right? I mean, isn’t that great?
However… if we’ve learned something over the past years of digital marketing and SEO is that nothing good comes for free. Even if you do end up spending less money, you spend time instead and always risk doing a bad job.
In this article, I’ll tell you why it’s a good idea to rely on a high-quality tool or hire an expert when it comes to SEO audits, even if it costs you some money.
What Exactly Is an SEO Audit?
Like in finances, an audit is an inspection. In this case, it’s an inspection of your website. And no, in today’s terms we’re not only talking about SEO. The truth is that when you say SEO you say everything, because almost everything impacts SEO these days, from traditional technical SEO implementations and keywords to conversion rates, design and UX.
So what’s the purpose of this inspection? Well, you can view the audit as a doctor. The term comes from latin ‘auditus’ and it means ‘hearing’. So the ‘doctor’ ‘listens’ to your website to determine what’s wrong with it.
We will take a more detailed look at what a good audit needs but first, let’s define what a good SEO audit should contain.
What Should an SEO Audit Contain
Before we detail why free website audits won’t serve you any good, we first have to take a look at what a good SEO audit should contain. This isn’t necessarily a guide on how to do an SEO audit, but rather an outline of what it should contain and why it’s important that it contains those things.
A well defined SEO audit will contain the following:
Competitor research: You can’t really analyze something if you don’t compare it to anything. In SEO, everything is relative. Sure, you have a set of objective standards such as loading speed, user friendly URLs and not having malware on your site, but in the end, rankings are what matter.
You want to know where your site is positioned compared to other websites in your industry that are your direct competitors. You can’t compare your site to all websites, so you must choose wisely based on some criteria, such as which keywords they are targeting and how you are ranking on those keywords compared to how they are ranking.
Which takes us to our next point…
Keyword Research: You need to know your main keywords and which keywords you currently rank for. While the latter can be easily identified with a rank tracking tool, the former is usually up to a person to decide. How’s a tool going to decide what your business is selling? Of course, the tools can help you out with this a lot if they are good ones. If not, they can sink you more into the problem.
The audit should also contain a detailed keyword research, split into multiple, important categories of the website. Ideally, this should include future keyword opportunities and highlight the top performing keywords, which have a high search volume and are also highly relevant for the website/business.
While good keyword research tools are available, the prioritization process is very subjective and will always differ from situation to situation and website to website.
Indexation: An audit should analyze how well search engines index the website. Useful information can be extracted from the Google Search Console, but often it’s not enough to get an entire picture. If the search console doesn’t pick it up, the Google itself doesn’t pick it up.
Is the site using noindex tags where it shouldn’t? Is there an underlying issue that prevents the site from indexing? This is interconnected mostly with the next part I’m going to talk about, which is the technical and onpage SEO audit.
Technical SEO & OnPage SEO Audit: This is the most time consuming part of the website analysis. Free SEO Tools will only show you some basic aspects, such as wrong http to https redirect. Also, most SEO tools are actually analyzing only one page a time, so actually analyzing the whole site would take an eternity, not to mention that you would somehow have to centralize the data.
A technical audit should analyze a bunch of things, from title tags and meta descriptions to the presence of duplicate content, broken links and other important ranking factors search engines take into consideration.
A list of SEO issues that the CognitiveSEO Tool Analyses
More importantly, it should also analyze the structure of a website, looking at the internal linking and how that outlines which pages are the most important in the website. Depending on the type of website, the audit should contain different sections. For example, if a website is multilingual/international, the audit should analyze if the hreflang is implemented correctly.
It’s interesting how free audit tools work, because they analyze single pages instead of the entire site (which requires plenty of resources and time) but on the other hand they look at the entire site link profile instead of focusing just on that page.
Links Audit: Although people have been focusing less on link building and while it’s true that backlinks have become less important and harder to obtain over time, the truth is that they are still very important.
A list of factors the CognitiveSEO Tool uses when analyzing the link profile
At most, free tools can tell you an estimate of how many links a website has. However, they will never tell the complete story! You’ll need a lot of resources to gather all the information. It’s not just a number’s game.
Where are those links coming from? Quality sites? Relevant sites? Are they natural? Do they look spammy?
Content Audit: Now that you have determined the targeted keywords you should rank for and have ideally prioritized the most important technical issues that must be fixed, it’s time to take a look at the content.
There are some technical aspects such as duplicated content, which tools such as ours can help you figure out:
However, someone should also map the keywords to existing pieces of content for proper update within the title tags, headings and content and also think of new content ideas that could interest the audience, depending on which keywords people search more for in each market, which is something no technical SEO tool can do.
However, it doesn’t stop here. How should the content be written? Who will read it? These are questions that an SEO Audit should analyse.
General Overview: A tool can’t find everything. How does everything interconnect with social media marketing and offline marketing? Are there any mistakes the business does that might affect the overall performance of the website and business, even though they’re not directly connected to SEO? What about other things that tools can’t really analyse, like web design, or how to improve conversions?
Here’s an example: if your competitors have hundreds of positive reviews on local SEO listings such as Google MyBusiness (Maps) then you should encourage the owner to also get reviews. It could be as simple as asking the customers in the store to leave a review if they’ve had a good experience.
Prioritization: This is probably the most essential part. A complete audit (even the free ones) contain a lot of data. If it doesn’t tell you what to do first, you risk spending a lot of time on things that don’t really matter. There are SEO issues that are very hard to fix and take a long time, but they might not be critical. Wasting time there can cost you greatly.
For example, many will be quick to recommend blogging and link building. It’s true, content and links are very important. However, if the site has implemented hreflang or canonical tags wrongly, then fixing that should be a priority since it could end up in a bigger mess if more content is added.
Most importantly, a good SEO audit should contain SPECIFIC EXAMPLES and ACTIONABLE SOLUTIONS. Without them, it’s just theory.
Again, think of the doctor analogy. What if your doctor said “I think you might have a broken arm” or “You might want to try this medicine”? Seems kind of sketchy, doesn’t it? You’d probably not trust them much.
I’m sure you’d prefer they showed you an X-ray of your broken leg, showing exactly where the bone is broken and then tell you to put plaster right away, assisting you and showing you exactly how to deal with it in the future, as well as giving you some tips on how to prevent this whole situation from happening again.
As I’ve previously said, everything is subjective and will differ from site to site. Sure, you can have a general pattern or checklist you can follow, but you can’t analyze all sites the same way. Some target international languages, some don’t, they all run on different platforms, some are eCommerce others are informational, there are just too many factors to take into account for a general one button tool to figure out.
Now I’m going to ask you: Do you think anyone is willing to do all of the things mentioned above FOR FREE?
While for small sites that have just been created and have very small budget this might work, for bigger sites it has 0 use. If you have the flu, anyone can say drink some tea and stay in bed. If you’re ill (no traffic) but you don’t know what the problem is… you might need House M.D. to fix you.
The Difference Between Paid & Free SEO Audits
A good SEO won’t do website audits for free. They might take a look at your site to make a general impression, but they won’t spend time digging in too deep. Instead, they will make an offer for a detailed audit.
Audits are at the core of any search engine optimization strategy. They contour where you’re at right now and they dictate where you’re going to.
Let’s go back to the doctor analogy. A doctor has to find out what’s wrong with you right now but also tells you what you have to do to fix your problems. Getting mistreated will usually end up in lost time, more pain and empty wallets.
The problem with free SEO audits is that many people offer them in hope of hooking a client. They ‘discover’ basic issues that most websites have and then use them to enhance the fear factor in order to sell their services.
In the end, the truth is that fixing minor issues doesn’t pay off the bills. Rankings & sales do.
Most free SEO audits out there lack essential things such as direction, goals and target audience. Without understanding that, the chances of your website increasing in rankings are dim.
Even with paid SEO Tools, you’ll still need someone who knows how to analyze the data and recommend specific actions.
But since so many people have started using these free tools and searching for them, it was inevitable that the market would satisfy the demand. A high number of free SEO tools started to wonder around the internet.
The truth is that 99.9% of the free audit offers you will get for your site are probably done using free, one click SEO audit tools. You put in the URL of a website, you click a button and it analyzes your website.
I have nothing against these tools. But if someone gives you for free something that you can get for free anyway… then I have a little problem.
These tools might be useful for a small, freshly created website with very small budget. It’s good for example to know that you need a good server or that you shouldn’t upload big image files. But the owner will usually be more than happy to do the research himself in order to save money. However, I highly believe we should all do what we’re best at, so if you don’t know what you’re doing, you’re better off hiring an expert!
Free SEO audit tools can come in handy. However, on the long run, if you want to do something serious with your business and website, they are often misleading.
Here’s why, specifically:
Let’s say you want to do an SEO audit and you search for ‘free audit tools’. You decide to test multiple ones, because they’re free. Most of them, if not all, will eventually give a result similar to this one:
How Most Free Website Analysis Tools Work
The score usually analyses one page instead of taking a look at the entire site. If you get 30% score, you’ll see 100% as your goal. However, remember that 100% scores don’t pay the bills (at least not for you, but they can pay it for the ones offering you that free audit).
It’s usually the same with all free tools. You might know for example that PageSpeed Insights is often used to determine the technical status of your site. However, the tool often focuses on things that aren’t the most effective for SEO.
For example, caching external sources is not possible, yet the tool still drops your score if you have external resources that are uncached, even from Google itself (such as Analytics Tags). Another popular thing is to use modern file types for images, although many browsers and platforms don’t fully support them yet.
So an SEO might hook you in with a free audit, then tell you your score is 30% and that you need SEO services. It fixes most of the things (which by the way, your niece or nephew can do) by installing some plugins on your site and then shows you a new 90% score, green lights everywhere. That’s one hour of work and it should be paid accordingly!
Having scores to determine a website’s ‘health status’ isn’t all that bad. In fact, we have one of our own:
However, in the left side you can see how the tool has separate sections for things such as Indexability, Content, Architecture and Performance. There you’ll find detailed explanations on what exactly you should prioritize and how you can fix the issues.
Most free tools out there do the big mistake of simply counting the number of backlinks and rate your link profile after that.
For example, if your site has 0 backlinks, your offsite score might be 0. But if it has 1000 links, it will say that you have good activity and that your link profile is awesome.
That’s very misleading!
What’s actually important is how qualitative those links are. Are they coming from relevant domains? Are they spammy? That’s when a tool like the Unnatural Link Detection tool comes in handy!
But analyzing links takes time and resources. You have to crawl the web and use servers and tons of processing power to come up with the results and not have to wait for months to get them. That’s why, unfortunately, you won’t get it for free (only a trial, which you can try).
If someone’s going to give you a free recipe for your site to grow #1, I’d bet they won’t do it for free.
In the future, it’s possible that AI tools and very advanced software will be able to give you the perfect solution to getting to #1. It’s possible that it will choose the right competitors, analyze and compare the rankings, come up with the best keywords and content ideas, fix all technical issues in a blink of an eye and then even give you a massage.
However, I highly doubt you’ll find that for free and, by then, Google will probably be even more advanced and complex.
Why You Should NOT Settle For a Free SEO Audit
Free SEO audits are like Romanian mechanics. They all say something about your car for free, but none of what they say is actually the problem and they end up replacing unnecessary things over and over again. Paid SEO audits are like German mechanics. They won’t say anything until you pay them fairly, but once you’ve paid they tell you the exact problem and fix it.
Here’s why you shouldn’t choose to waste your time with free SEO audits:
You can probably do it yourself in less than 1 hour
It distracts you from what’s actually important (better rankings)
It wastes you time (you’ll probably end up with 10 free SEO audits)
You risk actually harming your site (i.e. removing important * useful JS for 100% score on the tool)
It can cost you more on the long run
If you’re settling for the wrong goals, you will waste time hoping for rankings. Meanwhile, you’ll lose all the traffic and sales you could get if properly auditing your site. You will focus on things that are not actually important. You will obsess over getting 100% which means nothing for your site. I could show you plenty of sites that rank high and get traffic and sales but have low scores on free SEO tools.
Most of the time, loading times is what’s important. You can have big images and plenty of JS, as long as your site loads in under 1-3 seconds, you’re probably good go. For example, what would a photographer say if you ask him to compress the images on his site?
Paid SEO Audits & Tools might cost you less on the long run!
There’s something you can do to protect yourself from these free offers. You will easily differentiate people that actually know what they’re doing from people that just want to make a quick buck.
Here’s what you have to do:
Before asking any SEO consultant for an opinion, fix the basic stuff yourself. Even if you do it yourself, is not free. You’ll spend the time, so it’s not actually free.
However, this way you can fix some of the most basic things. For example, image compression. If you get a very low score on tools like Google PageSpeed Insights, GT Metrix or high loading times on tools like PingDom Site Speed Test, chances are high that you’re using big images on your site.
The fix is as simple as installing an image compression plugin or downloading all your images from your server, compressing them using tools like Tiny PNG and then uploading them back (keep the same file names and also backup your site before you make any changes).
All other problems there are usually fixable with some plugins. Cache issues? Add a cache plugin. Minify issues? Add a code minification plugin. You’ll never get 100% score and you shouldn’t focus on that. For example, sometimes you really need to use external resources, such as JS codes for e-mail marketing or advertising. If they aren’t cached, you’ll still get a lower score, when in fact, your site doesn’t have that issue.
This way you can protect yourself from SEOs that are just trying to lure you in with the Free Audit bone and actually pick a good SEO.
If those SEO tools mentioned above hit scores of 90% plus, chances are you will demoralize them. If your score is 26%, they will be able to say “You need to fix this and that and that and this is how much it hurts your website and blahblah”.
However, if someone offers you a detailed, 40 pages manually written PDF file on which they’ve spent tens of hours of research, then you should probably take the offer. Although I highly doubt that it’s going to be for free.
If you’re an SEO consultant, stop doing free audits! Learn to do a serious SEO audit that will actually help your clients.
Small business owners which don’t have resources will usually take the deal if the audit is professionally made. They need search engine optimization services anyway and you need to audit the site anyway before you know what you should do. As for bigger companies, they usually have their own team for execution so the audit will actually be the only thing they really need.
One of our team members will assist you in analyzing your website to determine exactly which steps will actually help you improve your rankings.
SEO Audits are an essential part of your SEO & Marketing Strategy. You should always audit your website from time to time to make sure things are good and going to the right direction.
Free website analysis & SEO audit tools can help you make a quick overview on the website, but they won’t actually help you define your strategy.
What’s your experience with free SEO tools? Do you use them? How much do they help to positively impact the rankings of your clients’ websites in the Google search results? What do you include in your SEO audits? Do you give them for free? Let us know in the comments section!
Note: I just launched my premium training program, The SEO Playbook. You can learn more about the course and see what current students are saying here.
Think you need dozens of tools for keyword research? Think again.
I asked 133 search marketing experts a simple question:
If you could only use 3 tools for keyword research, which 3 would you choose?
Keyword research is at the core of any SEO, PPC or content marketing campaign. If you aren’t bidding on or using the right keywords, you’re not serving the right content to the right audience at the right stage in the buyer journey. This means less traffic, leads, customers…and dollars.
I wanted to know which keyword research tools the experts were using to get a leg up on the competition and build profitable online marketing campaigns.
There are a ton of top 10, 20, 30…100 lists out their floating around the web. Often, after reading, you’re nowhere closer to finding the best tools for your business. That’s why I decided to go straight to the source and ask the experts and see if the best keyword research tool would rise to the surface…
Here are the top keyword research tools recommended by the experts…
Note: This post has been updated several times since it was originally published a couple years ago. While many responses have been updated and new ones added, there are experts below who did not respond to update their original response.
Best Tools for Keyword Research (As Voted by 133 Search Marketing Experts)
The experts love SEMrush, but will you? Take the tool for a test drive and decide for yourself. For a limited time I’m giving all my readers an exclusive one month free access to SEMrush PRO. You’ll get unrestricted access to all the tool’s features. If you decide SEMrush is not for you, cancel anytime during the one month trial and you won’t be charged a penny.
Disclaimer: This article does contain affiliate links. If you purchase a tool through one of my links I will receive a small commission at no additional cost to you.
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If I had to choose three keyword research tools that I use the most regularly, I’d have to choose:
1) SEMrush – Hands down for the competitive insight. Finding what your competition are ranking for is invaluable when building out a strategy to improve organic visibility.
2) SISTRIX – Similar to SEMRush, SISTRIX is great for competitive research, it’s also good to identify historical keyword performance on certain domains which is translated into client-friendly visibility chart!
3) Keywordtool.io – for the more long-tail variants of keywords identified by the above tools. SEO has moved on from just targeting an exact-match, vanity keyword, you’ve got to build long-tail context around such terms.
The three tools that I use most frequently for keyword research are, KeywordTool.io, SEMrush, and Excel.
While each of these are useful tools, they all serve very different purposes. KeywordTool.io is great for discovering variations of keywords to built pages around. Frequently, I use this the most for developing content.
I will use the tool to pull in a lot of keywords related to a theme and group them into relevant topics. These topics will either become their own content page or will be combined with other topics to create a page. KeywordTool.io is similar to other tools out there such as Uber Suggest, which I’ve used for a long time, but it tends to produce more keywords and it provides search volume for the keywords.
SEMrush is great for competitive keyword research. If you look at the organic competitors section of the tool, it will show you who you’re competing with for common keywords. You can then go in to each of those competitors and identify keywords that you might not be targeting now, but you should be.
In addition, you can dig into the paid side of search and find out what keywords your competitors are bidding on, and then leverage those keywords for your own organic benefit if you’re not already doing so. Search Metrics does this as well, but I’ve found SEMRush to provide a greater range of keywords and they save more historical keyword data than Search Metrics.
Excel serves a couple different purposes in my keyword research projects. Most simply, I’ve found Excel to be one of the most effective ways to simply and actionable present keyword research data. I use Excel to create keyword mapping documents where I provide the URL along with the associated keywords, titles, etc.
I’ve also found Excel to be very useful when you are working with a site that offers services in different areas. Using the concatenate or & formulas, you can easily create permutations of keywords and geographic regions to generate keywords for different services and geographies served.
I think people’s aresenal of keyword research tools are mostly the same: 1) You need a tool to examine search volume, most likely Google Keyword Planner 2) A tool to help you generate more keyword ideas. Tools that work with the search engines’ autosuggestions are very popular such as KeywordTool.io and Ubersuggest 3) Then people might add a tool broaden the depth of their data, maybe including something like Google Trends or Moz’s Keyword Difficulty tool.
Instead of focusing on the 3 tools that everyone needs to cover these important bases, I’ll give you my top 3 keyword research tools that you need to go above-and-beyond what everyone else is doing:
2) MarketMuse – This is a tool that’s just taking off, but it’s AMAZING. It basiciall crawl your website and/or your competitors’ website and find keyword gaps using pretty sophisiticated topic modeling algorithims. It works extremely well.
3) Seed Keywords– Sometimes your keyword research needs a human element and you should be asking your consumer audience how they would search for something. Seed Keywords helps you create a small survey and get that feedback.
If I was limited to three tools for keyword research, I would use the following:
1) Ahrefs keywords Explorer: We use Ahrefs extensively for link tracking and analysis and their Keywords Explorer is also a useful feature. You can see all of the usual important metrics (search volume, competitiveness, traffic potential, and LSI keywords).
The features that make this stand out are the SERP overview and SERP position history. These reports give you a snapshot of how a site is doing in search for a particular keyword phrase compared with competing domains.
2) SEMrush: Much of our reporting is done out of SEMRush and its Keyword Analytics tool. If you are also doing keyword research for PPC this is a great tool. You can get all the info related to organic search and in addition stuff about ad history and other metrics important to PPC.
3) Search Console (Webmaster Tools): I believe Search Console is overlooked a lot because it’s a free tool provided by Google. Site owners and SEOs that aren’t using this on a regular basis are short changing themselves. There is a wealth of information related to keywords that people are actually using to find your site on this platform.
If you can’t afford using one of the paid solutions out there, this is a perfectly useful alternative. It can help you see what you’re ranking for (and what you’re not ranking for), what pages are associated with which keywords, and your SERP position. All the basics that can help give guidance to your SEO strategy.
1) Ahrefs – These guys have an incredible keyword research tool. You can get great suggestions with this tool and some data that I haven’t seen in other tools – for example, you can see the percentage of searches that click (or don’t click) on search results along with return rate etc.
Ahrefs also supports competitor-based keyword research – type in a domain and see what keywords it ranks for.
However, this is much more than a keyword research tool – it’s a complete SEO research tool. And the fact that it has a huge backlink database makes it even more useful.
2) KWFinder – This is my go-to tool for quick stints of KW research, particularly for using Google’s autocomplete and coming up with question based keyword ideas. It’s got a really slick interface and one click SERP analysis.
3) AnswerThePublic – I mainly use the two tools above for KW research but this deserves a special mention. Type in a seed keyword phrase and it’ll spit out a bunch of relevant questions.
Great way to come up with blog post ideas on the fly. Compared to the above tools, this is a bit of a toy but it’s free so it’s an awesome way to get started without using a paid tool.
If I were restricted to three tools, they’d be SEMrush, Ubersuggest, and an internal database.
SEMRush is my go-to for organic landscape keyword research. This is where I start to get a pulse on owned domain rankings, competitor rankings, and adjacent business rankings. It also gives me a ballpark of how competitive a phrase/group of phrases/topic appear to be and how much effort it may take to break into the page 1 landscape.
Ubersuggest is a good place to make me get out of my own head. This is where I go to set aside my own predispositions & expectations and see what else pops into the list. I’ll find regional term differences, slang, and get an idea where I’m sinking into technobabble hell.
Once I have a list of phrases, rankings, and volumes from these tools, I’ll look to internal tools (maybe Excel, Access, or another database) to organize, classify, and forecast opportunity. This is where I’ll estimate a competitor’s traffic based on volume & position CTR, set goals for a target position, and estimate traffic based off that position’s CTR and keyword volume.
1) Google Search Console: One of my favorite keyword sources is the variety of terms you already rank for. There are potentially thousands of interesting angles within your key topics to consider (especially if you use the API), plus Google already thinks you are relevant!
2) Competition analysis: I want to know what the entire potential search market is for my site. And to do that, I need to see what the rest of the market targets, and how the public finds them.
There’s a host of excellent tools for analysing your competition like this; take your pick from SEMrush, Searchmetrics, Ahrefs, Sistrix, STAT, PiDatametrics and more.
As a bonus, they’ll give you plenty of context for your keywords, such as difficulty or if a rich snippet appears.
3) Something to scrape Google suggest: Finally, one of my biggest sources of inspiration is finding the common ways your audience searches within your niche through Google’s (or Bing’s, or Amazon’s) suggested answers.
I am a big proponent of using multiple keyword tools and using them synergistically. For example I might take keywords from the Google Keyword Planner or SEMRush and run a few of the top terms into Google Trends to check out seasonality and trend lines.
I also warn people to never just take keywords out of a tool and implement them directly without reviewing them. Over the years I have seen people do some crazy things like take output from the Google tool and dumping them into their PPC campaigns with disastrous results. Scary but true!
My top favorite keyword tools (outside of the Google Planner tool and using your brain) that most people overlook are:
1. Google Trends – Provides years of historical trend data straight from the source.
2.) SEMrush – Fast, efficient results. I like the competitive insights it provides and the site audit information.
3. Ahref’s Keyword Explorer – Provides a useful cross-section of trend and competitive data. Unlike Google’s Keyword planner (which is more of a PPC tool), Ahref’s tool provides an SEO estimate of keyword ranking difficulty.
1) Inboundwriter – Inboundwriter helps at the ideation phase. I enter in my proposed title for a post and Inboundwriter will indicate how likely it is that I will rank on Google for these keywords. It will also tell me the related keywords that I should consider in my content.
2) SEMRush – Find out what keywords your competitor is ranking on so you can create better content and take some of your competitors traffic.
3) Google Keyword Planner – Find out an estimate of searches for particular keywords. Not always accurate but useful to review alongside the other tools.
SEMrush – This one is probably my favorite. I feel like there are so many different tools within SEMrush that I rarely need to use anything else. The only thing I don’t really like is that the results you get between the Keyword Overview Tool and the Keyword Magic Tool don’t always match up with each other.
However, the Keyword Magic Tool is still in Beta, so maybe that’s something they’re working on. Just take it with a grain of salt, I guess.
Ahrefs – When I want a second opinion on something or want to use some different tools, that’s when I come to Ahrefs. I also really like Ahrefs for keeping track of which featured snippets you have and which ones your competitors have that you might want to go after.
Ryte – This site used to be called OnPage but now is Ryte.com. It’s a German company so I feel like a lot of American SEOs that I talk to haven’t heard of it. As with most sites, the generic version of their tool is free or you can pay for the pro version.
I just have the free version right now so I don’t know all that the pro one can do. But even the free version has A LOT of tools you can use, I haven’t even figured them all out yet. But one that I have used is their Content Optimizer. You can take a new or existing content piece of yours, and compare it to one of your competitor’s pieces on a similar topic, and see where you might be lacking based on the keywords that are used in each piece.
The first time the site analyzes your site, it will take a while (could take several hours according to them), so make sure you leave time for that. But after that, it automatically tracks information about your site and you don’t have to do that long analysis again.
1. SEMrush: This is a staple for most of the SEO world and for good reason – I use it for everything from keyword research and analysis to competitive audits in hopes of finding new opportunities to rank.
2. BuzzSumo: It’s one of the first tools I use for content ideation, but it’s also great in revealing what your target influencers are already sharing.
3. Buzzstream: Outreach is a huge part of SEO because it’s what gets your content links. Their platform helps me organize my campaigns while also keeping track of any influencer relationships–an essential ingredient to generate high-quality links.
My favorite three keyword research tools are Google AdWords Keyword Planner, Ubersuggest, and HitTail.
1) Google AdWords Keyword Tool allows you to export up to 800 suggestions for most seed keywords and phrases. You can then use them to optimize your main business pages as well as come up with great topic ideas.
2) Ubersuggest shows you what Google suggests when you start typing in keywords. These suggestions can point you to some great long-tail keyword phrases and content ideas.
3) HitTailconnects with your Google Webmaster Tools to help you find the (not provided) keywords that people are searching to find your site – keywords you may not be using as much as you should.
SEMrush: Outside of GSC, this is the handiest tool for keyword prospecting at a reasonable price. Now, if only they could brush up their backlink profiler…
Ahrefs: The index I trust most for backlink research. Plus, the keyword tracking here is getting better every day, even though you have to pay more to get full access to it (in that sense, SEMRush will continue to kick its butt). SERP snapshots and featured snippet reports are a big plus here.
NetPeak: You’ve got to have a crawler tool in there somewhere, and I know enough folks will already vote for Screaming Frog (as they should). However, I don’t see NetPeak getting a lot of love, and it should.
For starters, NetPeak reports on over 60 issues across 50 different parameters, and it prioritizes those issues for you, making is easy to deliver the most important insights at the beginning of a campaign. It’s in-app filtering capabilities are also very flexible; I can easily generate custom report before I have to export anything into Excel.
And those are just the unique features; it has a lot of the same options you expect out of Screaming Frog, like custom search, custom user agent, and other crawler customizations.
1) Google Keyword Planner– There is no better tool for giving somewhat accurate data and ideas. Especially when it comes to local keyword research. Being able to look at a broad keyword like “lawyer” and then narrow the search field to a specific city or market is one of the best uses that only this tool can provide.
2) SEMrush– This tool offers fantastic competitive research around domains to find what keywords could be driving traffic for your competitors. Looking at paid keywords ad spend can also help you know which keywords might have monetary value worth pursuing organically. If a competitor is willing to spend a high ad budget on terms and you think they do a good job running their ad campaign, then its a good indication it is worth organic ranking effort.
3) BuzzSumo – This tool can allow you to take a keyword or concept you are interested in and see what type of content has performed the best around social and link building on the subject. I find this tool to be incredibly useful for finding what type content people seem to care about for specific keywords.
1. Ahrefs Keyword Explorer I have tested every keyword tool going over my 20 year career in this industry and I personally prefer Ahrefs as it gives me an accurate view on the real traffic potential by using the data to make a simple calculation.
2. AnswerThePublic It may seem strange but I like Answer The Public as it gives me an insight into the industry by researching what questions are being asked within each niche. I can then run a tailored campaign.
3. Google Trends In every single one of my SEO training sessions. Every single time I demonstrate Google Trends, it creates a light-bulb moment as most people realise they are targeting the wrong audience. So many things can be gained by using Google Trends during the keyword research.
We use Keyword Planner of course (#1). But we’re also very fond of Grepwords (#2) and a few Google Suggest tools (choosing the one that best fits the client needs at the moment (#3); our list is here. I’m very fond of Grepwords‘ extensions for giving search metrics on tools like Ubersuggest.
I use multiple keyword research tools at the same time, for a few reasons. They work to cross-check each other using their different databases. Each offers something a little different, giving me insights the others don’t.
I use Ahrefs to find ideas for keywords to add into content, and content to create around keyword opportunities. I like how Ahrefs shows keyword difficulty, search volume, traffic potential (how much organic search traffic it’s possible to get when you rank #1 for a parent topic keyword) and lets you group keywords together to create lists. It’s really useful.
But, I also use SEMrush – it has the largest keyword database on the market (9.4 billion keywords and counting) and is my go-to for inspiration and brainstorming content strategies.
And finally, I use Moz to track keyword rankings and compare them with Ahrefs, Google Analytics and Webmaster Tools. The three together give me a crystal-clear picture of what people are searching for, and which terms are ripe to leverage for maximum results.
If I only used one of them, my strategies wouldn’t be nearly as effective.
Like countless others, I still use Google Keyword Planner for keyword research in SEO. Google is the one with the vast majority of the search data, so even after all these years, they’re still the best place to go to find high-level keyword data.
Once you have all of these great keyword ideas though, how do you prioritize them? I use the secret formula you can find under #3 here (well, it was secret until I shared it with my readers) to assign an actual value to each keyword phrase, factoring in search volume, competition and suggested bids.
Once I have all of this insight in hand, I head over to BuzzSumo to see what angles and headlines are working really well on any given keyword topic. It helps you to see what’s already been done, so you can make sure your take on it is unique and interesting.
We use a lot of tools for keyword research, up to and including good old fashion competitive research, but if I had to narrow it down to three, I’d say Google Keyword Planner, Keyword Tool.io and Ahrefs, in no particular order.
Google Keyword Planner is great for finding a starting keyword bucket and estimated cost for PPC campaigns Keyword Tool.io also helps with building a keyword bucket and estimated traffic.
Google Keyword Planner and Keyword Tool.io are the “big picture” tools – gives you a good starting point. Ahrefs takes those bucket terms (and helps you find more) and gives you the close up view. Keyword Difficulty, for example, is a very useful metric to review when choosing similar terms.
We always start with manual digging, but by the end of the keyword list, we’ve used these tools the most.
If I could only use 3 tools for organic keyphrase research (what a glorious world it would be) my 3 punch keyphrase research combo would be Google Autocomplete, Keyword Planner and AuthorityLabs Now Provided reports.
Given you have a good idea of where to start and are fairly confident you are speaking the same language as your client, jump start research by generating related keyphrases and long tail variants with the ever so easy to use Google Autocomplete. This tool makes predictions based on what you are typing that are a reflection of Google search activity.
Google’s Keyword Planner can then be used to pull historical search volume for any newly discovered Autocomplete phrases in addition to conducting further keyphrase research.
AuthorityLabs Now Provided reports deliver the final blow of the combo by identifying keyphrases classified as “not provided” by Google (AKA hidden) that already send traffic to the site. This process also helps identify new keyphrases to send back to Autocomplete and Keyword Planner for further research.
It’s hard to boil it down to just 3 keyword tools, so instead I’ll describe 3 categories of resources.
1. The first is the literal keyword tools, my favorites include BrightEdge’s Data Cube, Wordstream, Ubersuggest and others. These tools give you the actual search phrases, either with or without search volume.
2. The second category are keyword tools based on the competition. One of the first things to determine is not only who the business competitors are, but who the SEO competitors are. Keyword research can be done by simply doing research on high-performing competitors. Some of my favorite domain-based keyword tools are SEMrush, SpyFu, and BrightEdge’s Data Cube.
3. Finally, there’s just good old research through trends and news. Google Trends, keeping up on industry news of the business, and even newsjacking (if there are relevant topics). These all require different resources depending on the business, but once you find the leaders in their news you can not only leverage them for keyword research but also glean insights into how you can become an industry leader yourself (and dominate SEO).
1) Ahrefs: This is my main keyword research tool and hub. I use it to gather keyword data, gauge the difficulty and competition, and keyword tracking.
2) Keyword Shitter: I LOVE the name and it’s a super simple, free and easy tool to get all of the Google suggest keywords.
3) Google: This is pretty straight forward but it’s the main reason I like it. I search for my main seed keyword in Google, and use the keywords that Google itself highlights in bold on the search results, plus the “Searches related to” section at the bottom to get keyword variations or LSI. That’s basically what Google is telling you that topic is about. No need for a thousands other tools. I use these to optimize the on page of my target pages as well.
I use Infinite Suggest as a staple for any keyword research. The tool pulls in related searches for each query, and it allows me to go down the rabbit hole and get as specific as I can. The end result is a well-rounded keyword set that uncovers relevant queries and topics that I didn’t know of before!
I also rely on SEMrush’s Keyword Magic Tool. It strings together queries to uncover both head terms and valuable long tail queries. This is a wonderful tool especially for exploring topic clusters.
*Getting a clean list of relevant long-tail keywords for niche content topics, low competition keywords, and stronger semantic SEO. *Getting accurate search volumes and keyword difficulty.
1. KWFinder: I’m impressed with KWFinder. They get their keyword data from Google (as well as Moz and Majestic). The recommendations are all solid and include separate keyword types (most notably questions) with associated search volume and a robust Keyword Difficulty ranking. Covers local and international markets.
2. LSI Graph: LSI Graph is free and easy to use. It provides latent semantic indexing keywords to support your focus keyword. It’s also helpful for generating new ideas for content.
3. Adwords Keyword Planner: I always like checking Keyword Planner to confirm search volumes and it’s a good alternative for finding competitor keywords.
Personally I like the difficulty scores from Ahrefs and have been using their “Keyword Explorer” more recently to put difficulty data next to terms.
I use Google’s Keyword Planner frequently to get additional ideas and volume estimates.
I use Google.com to see the search suggestions that are returned, related searches, and “People Also Ask” features to get an idea of other terms and topics that Google finds relevant (and likely that they know are being searched for) related to a core topic.
Most people will probably say they can’t live without Google Keyword Planner. Yet I am quite annoyed with that tool. Its main purpose is to make people buy ads on Google search.
The Google Keyword Planner data is flawed, the user experience is subpar at best, and you already have to know what users search for to use it effectively.
When I start the actual keyword research I focus on the bigger picture and try to find out what searchers might want to know or ask. I don’t assume I know already what people want. I try to find out.
I look at the actual search results and related searches Google shows me. I also check other search engines including social search tools like Twitter or Pinterest.
This is good for a start, but not sufficient. There are indeed indispensable tools I couldn’t perform a keyword research properly without. There are three of them:
Google Trends – The data is meant to be used by real people not marketers. It’s a bit vague but uncensored and not meant to drive sales of Google Adwords. It lets me see whether a keyword has a downwards curve over the years or seasonal ups and downs.
SEMrush – They give a quick overview of what a keyword is all about in a larger context with some ready-made insights into potential combinations and competition.
Ubersuggest – It allows me to get lots of relevant keyword phrases without a lot of fuss. I just need to pick the most accurate from then on and find some common sense combinations.
After I used those I just have to test the list I got with Google Keyword Planner and find out whether they really is demand for them. The job is almost done.
If I could only use three tools for keyword research they would be the following:
1) Ahrefs to quickly see “the big picture” when it comes to any keyword I’m researching. I can instantly see the top holders in the SERPs. I then immediately take the top holders list and go check out their sites. I need to make sure I can beat them content-wise, otherwise I will search for another keyword to try and rank for, or perhaps go down the long-tail route. The Ahrefs tool and data quality get better and better every year. It’s one of my favorite tools.
2) SEMrush is my go-to tool for any PPC keyword research. Being able to see ad history or what a competitor is doing on their paid campaigns is priceless when it comes to generating new ideas. The keyword difficulty estimation in SEMrush in my opinion is probably one of the most accurate.
3) KWFinder is one of the “newer” kids on the block, but it’s probably just about the easiest way I have found to find new long-tail keywords quickly. A couple of things I like about this tool is that it allows me to create lists of keywords. So I can group up my different sites by lists and revisit them at a later date. I can export the data to CSV and start building out campaigns. It also keeps a nice scrolling list of the last 20+ keywords you have looked up. The SEO difficulty indicator comes in very handy as well! As far as ease of use goes, KWFinder wins hands down.
1) Ahrefs – Great tool for competitor research and content gap analysis. I also find the KD score very useful, as it’s based on a domain’s backlink profile.
2) Google Search Console – I think a lot of SEOs overlook the power of GSC keyword data. I regularly dig through GSC for KWs with high impressions but very low CTR – this gives great insight for gaps in your KW targeting.
3) Ubersuggest – An oldie but a goodie, UberSuggest is my go-to for longtail KW discovery (bonus: it’s also wildly entertaining to see what some people have search for).
1. AdWords Keyword Planner – It’s still the standard, although Google keeps making changes that just aren’t helpful. I get that they want us to treat closely-related keywords in such a way that we’re not creating multiple pages when we should just have one, but I’d appreciate it if they’d still break down the volume for each keyword that makes up a group (or at least list the keywords they’re clumping together into a group).
They also seem to be getting this wrong often enough that I’ve got less confidence that the keywords that make up these groups really belong there. I recently tried to check the volume for the keyword [active monitoring] (the practice of checking on a network by injecting test traffic and seeing how it’s handled, as opposed to passive monitoring) and the Keyword Planner gave me the volume for [activity monitor] (aka Fitbit).
2. Answer the Public – very useful for discovering long-tail searches, especially if you’re building a FAQ section or targeting quick answers.
3. Ahrefs – I’ve only recently started using ahrefs for keyword research, but I’m liking it so far, especially when it gives me data on keywords that Google insists on changing on me.
4. (Bonus) Google Search Console‘s Search Analytics Report (or “Performance” in the new GSC) – Great for finding queries that are getting you impressions, but not clicks, or queries you only get impressions for when they’re branded.
BuzzSumo: Seeing what kind of content has been performing well over the past week, month or year is essential to predict what kind of content will attract traffic in the future. BuzzSumo does just this, and gives me other essential social and traffic data as well to inform our content decisions. Very slick.
SEMrush: I like to check out the content my competitors publish and see where they’re winning links from so I can see if I can get some of my own. SEMrush makes this super simple, and their export function allows me to play with the data as much as I want. Awesome.
Mozbar: This is a great tool for keyword research! In Google search results, you can see the DA of every website listed and find searches without a lot of competition. Great for finding low-hanging fruit and areas for SEO gain. We use it regularly to find keyword opportunities for our content team. Boom!
Because I run several local businesses and help others to promote theirs, my first, second and third SEO tool is a little off the beaten track:
It’s actual human interaction, plus a yellow pad to jot down responses. Let’s take for example the little screen repair company I founded as a 30 Day Challenge over on Shoestring101. At first I just wanted to make a business with my 14 year old to show him no one needs to give you a job…you can MAKE a job.
So we started with physical signs and free listings in local directories.
But once we got some actual paying customers we started asking them how THEY might go about finding us if they had used the internet.
So far, “repair screen door” and “repair window screens” is the top response.
These can be further refined by asking customers that already found us, HOW they found us.
In the phone script that I use to close local leads, one of the questions is, “How did you find out about us?” If the answer is “internet”, which it almost always is…the followup questions are “what search engine did you use?” and “what keywords did you enter?”
It’s these, actual-paying-customer-generated keywords that have been most useful. Better than Market Samurai, better than any Google tool, whatever they’re calling it now
Thanks for asking, Robbie! I wouldn’t want to tell you that my SEO first, second and third tool was effective without offering compelling proof, so here it is:
If you type in “hack local seo” into Google, you’ll find my landmark post, 7 Ways to Hack Local Search SEO for a Free Front Page Listing. In that post I show how I get unlimited leads for my screen repair company and my martial arts studio. See, after getting the right keywords, ya gotta know what to do with ’em.
1) Keywords Everywhere: a free Chrome plugin that injects keyword search volume data into free Google Keyword Planner accounts, it also gives search volumes for my Google searches and has a nifty bulk upload search volume feature.
2) SEMrush: the daddy keyword research tool for competitor keyword research. It’s worth checking out the Guru subscription plan which has historical keyword data and Google positions as far back as January 2012 and this comes in handy when trying to work out when a search engine penalty happened for a potential client.
3)Ahrefs: probably my favorite all-in-one SEO tool and they are edging closer to overtaking SEMRush as my preferred keyword research tool of choice as well. It has just about everything you need from competitive keyword research, a vast database of keywords and accurate search volumes.
1) Long Tail Pro: This is the case primarily if I am looking to build a niche site. I don’t build niche sites anymore and am no longer a user of LTP, but I do think it is a great software and have no problem recommending it.
2) Google’s Adword Keyword Planner: Again this isn’t something I would go to often BUT it is free and if I am just looking to get an idea of the volume, since in many cases that is the key metric for me, I would probably go here.
3. Ninja Outreach: Full disclosure this is my own tool, and it is actually an outreach tool, so you may be wondering how it plays into Keyword Research. The fact is there are quite a few data points that NinjaOutreach gets for me that I find useful in keyword research, such as the articles that are ranking for the keyword in Google, their domain authority, their page authority, the number of backlinks they have, and other social and contact data. It’s pretty valuable stuff, especially if there is going to be an outreach campaign tied into the keyword research. I wrote a great article with Jake from LTP showing the combination of the two tools.
1) SEMrush – I believe that among all the 3rd party software, SEMrush has the largest keyword database. Their search volume data is pretty accurate and aligns with the Google keyword planner. Also, based on the type of content that needs to be produced (i.e. informational, transactional, etc.), one can utilize different filtering options available in it.
2) Ahrefs – This is my go-to tool to check if the given keyword performs better for organic results or PPC and whether that search translates to any clicks. It also shows the keyword volume share among different countries. This really helps in deciding if you are targetting the right country, especially for an affiliate or e-commerce site.
3) Keyword Everywhere – Works best when some manual research is required using google auto-suggest. It provides ‘Related Keywords’ and ‘People also search for’ terms right next to the Google SERP results and gives the search volume on the fly in Google auto-suggest box.
I actually don’t use any keyword tools aside from Google Trends, but only rarely do I even use that. I try to talk to many of our target audience members (entrepreneurs) as I can. I attend events, I have phone calls, I sit next to them while working. Generally speaking, I think it’s a waste of time to START with keyword tools instead of actual customers. Yes, you can target people in broad swaths and get a high level sense for what’s interesting and trending, but at least in the case of our business at NextView Ventures, it’s way more powerful to talk to actual “customers” you serve.
Can’t go wrong with the Google Keyword tool, SEMRush and Google Trends. The Keyword tool for volume estimates, SEMRush to see what keywords competitors are ranking for/targeting, and Google Trends to make sure the traffic is actually coming from countries I’m trying to target. Gives a relatively accurate picture of when to expect traffic spikes and seasonality insight.
1) If you don’t have a budget you can still learn some useful information with the Google Keyword Planner. In addition to the search traffic for your list of keywords, take a look at the trends to see what’s likely to remain popular in the future.
Next, take note of the Adwords competition and bid price. If people are bidding on the keyword there’s a better chance of converting people to your list or products. The related keywords tool is also great to get alternative ideas. Finally, plug your top keywords into Google to spy on the competition and see the total number of results.
2) If you have some budget it’s hard to beat SEMRush. You get a full keyword research suite and competitive intelligence tool in one convenient package. Check out Robbie’s in-depth guide to learn how to get every ounce of functionality out of this tool.
3) For a simple interface that still packs in all the important data, go with Long Tail Pro. I especially like the keyword competitiveness feature, and the ability to check for keyword title competition. This goes deeper than just listing the total search results, allowing you to see how many people have specifically targeted your keyword.
3. Phone: We find the best way to do keyword research is to really get to know the business either by phone, or in person. Sometimes you can get some gems out of them that you would not otherwise think of sitting in front of your keyboard.
4. SEMrush: I’m a little late to the party but its hard to beat SEMrush for a great multi purpose tool. I’ve only just started using this more regularly and been loving it.
I use 1 and only 1 tool for keyword research: Google Keyword Planner. I’ve never seen the use for any other tool. They all seem to confuse things and most of them get the data from GKP anyway. There are a few good ones on the market, but I really just don’t have the need for more than one keyword research tool.
If I could only use 3 tools for keyword research, it wouldn’t be a difficult decision for me to make.
The first one is Google Adwords Keyword Planner – it’s the king of keyword research tools as far as I’m concerned. The downside is, you have to have put at least one PPC campaign live to use it.
Keywordtool.io is good for generating keyword ideas to target. It’s not the most accurate in terms of search volume, but great for maximizing a blend of keywords in your SEO copy.
A more recent tool I’ve come to really rate is SEMRush’s Keyword Magic Tool. I like the fact you can build lists, the search volume seems accurate and the keyword difficulty rating is particularly useful.
KeywordTool.io – Great tool to get suggests data along with monthly search volumes FAST – Ability to get question based queries easily for content ideas as well.
SEMrush – Great for gathering keyword ideas of competitors. Love the Domain vs Domain feature where you can find common intersect keywords between websites.
Their Keyword Magic tool is fantastic. Great features and one-click to get question based content ideas.
Ahrefs – Their keyword explorer is also awesome. A great tool to analyse a specific keyword and get semantically relevant keywords from a seed keyword – Content explorer within Ahrefs is another of my favourite when planning content for clients. I can use this to see high performing articles and analyse what keywords they are ranking for.
I’ve actually stopped using keyword tools for the most part.
That said, I do use the SEMrush Keyword Magic tool a bit but find that talking to clients, and having them talk to their customer service people & customers does MUCH more than a tool does.
Using the words that customers use to describe a product or service matches with how queries are typed into search boxes. I also use search suggest and the featured snippet PAA boxes. This helps with connecting entities together when you interlink pages.
Doctor > plastic surgeon > rhinoplasty > nose job > non-surgical nose job > Juvederm| Botox| Bellafill.
Then tying all those entity keywords in with local/geo keywords: nearby, near me, Colorado, Denver, Aurora, Saddle Ridge.
Then tying those with descriptors to create a keyword map: best, reviews, recommended, highest rated, top results, before and after.
1) SEMRush – their pro version can certainly provide a lot of useful data (which can help you lead to practical insights) in terms of keyword research and competitive intelligence.
2) Google Keyword Planner – I’d also suggest Keyword.io, they have tons of other relevant suggestions (based on Google and Youtube’s autocomplete search/suggest feature.
3) Google Analytics – really useful especially when you’ve already built enough traffic to better understand user behavior for certain key terms you’re aiming to get more value from (particularly long-tail keywords).
CanIRank is the only tool I use or need for keyword research. Two things I particularly like is that it assigns a ranking probability for each keyword I’m researching, plus it has a heat map that shows me what I need to do to compete with those entries on the first page of Google.
That way I can focus on going after keywords for which I have a realistic chance of ranking, and concentrate my efforts on doing things that will really move the needle.
AnswerThePublic is a great tool too, if you’re looking for a starting point for content ideas. It’s like Google’s autosuggest on steroids, with some really neat data visualization.
Generally Speaking I’ll start off by investigating with Google Search itself, digging a bit deeper with tools like the Google Keyword tool or SEMrush.
I then try to review the content I’m competing against on the first page to see if it’s worth me trying to beat it and simply focus on creating better content – much like Backlinko’s Skyscraper technique.
Google Keyword Planner – This particular keyword research tool was recently updated and is now easier to use than ever. Since Google is the one providing the metrics for the keywords we research, it’s safe to say that the data that we pull are rather accurate and up to date.
SEMrush – This is still one of the must-have tools for SEOs. From keyword research to SEO audits, this tool has it all. Their extensive database ensures that the data and metrics we pull are accurate. Lastly, the reports are also easy to pull up which makes updating the client easier than ever.
Ahrefs – Aside from its massive database for keyword research, Ahrefs also has a unique metric that helps with our research for the right keywords – Clicks and clicks per search.
Keyword Hero – this beta product is proving to be the most exciting keyword tool entering the market. Designed to recover the lost “not provided” organic keywords from Google Analytics, my testing so far has suggested it does exactly that!
Using information from a range of sources, including Google Search Console, clickstream data and browser plugins, we might truly be on the cusp of a keyword revolution.
Keywords Everywhere – this simple but crucial Chrome and Firefox extension gives information on search volumes of keywords straight onto some of your most frequented data websites, including Google search, Majestic’s anchor text report and Google Trends. So convenient.
Authoritas – specifically the keyword potential report. This handy report looks at existing keyword data in your account and automatically suggests keywords where an improvement in their rankings could lead to significant gains in search traffic. It’s a great way to focus your keyword research and identify where to spend your time and energy.
For more data-driven keyword research processes, Ahrefs and Google’s Keyword Planner are my go-to tools. However, I do think Google Predictive Search can be a valuable and often overlooked keyword research tool, especially considering the value of long-tail keyword targeting.
With the competitive nature of SEO becoming more and more fierce, most websites need to incorporate lesser competitive long-tails into their strategy, as short-tail counterparts may take years to achieve top rankings.
Using Predictive Search can help you pinpoint those perfect phrases that might not be evident from using Keyword Planner or Ahrefs alone.
Ahrefs: This tool provides loads of data and metrics for discovering new keywords, researching the competition and pointing out keyword gaps on my own sites. It’s amazing and is the one KW/SEO software program I use for every website I own.
Keywordshitter.com is my favorite tool for finding long tail KW opportunities as well as looking for KW phrases which can be used to create multiple pieces of content targeting many similar phrases.
For example, I recently discovered using this tool that people search for a topic within one of my niches with a phrase including “… starting with A”, “… starting with B” and so on.
That made it easy for me to create 26 pieces of content, each targeting searches for aspects in my niche based on the the first letter. This is just one of many examples of how I use Keywordshitter.
For organic search keyword research, the best bang for your buck is SEMrush, hands down. It allows you to spy on what keywords your competitors are ranking for and with what content. Plus, you can drop in specific keywords, and it will show you lots of related ones. Then you can sift and sort by many fields and export.
It even has a site audit tool that you can use so as not to have to pay for a separate tool. On top of that, you can see what competitor’s ads are (display, PPC, or PLA) and piggyback off of their success.
I use Buzzsumo for topical research to see which ones are trending on social media (like infographics, how-to’s, listicles, etc.).
And for non-Google keyword research (like Amazon, YouTube, ebay), I use keywordtool.io. I also recommend you stay away from Google Keyword Planner for organic search since it can be misleading; it really should only be used for paid keyword research.
Tool #1 would be Answer The Public. It gives loads of great suggestions, and even covers prepositions, questions and then goes through each letter from A-Z to find any other keyword ideas.
Tool #2 would be Google search. You can’t get much better than that. There is the autosuggest when typing in a search term, but you can also find a list at the bottom of the search results called ‘Searches related to ..’ and it will give you around 8 other suggestions.
Tool #3 would be Adwords keyword planner. It’s my least favorite out of the three, but I do like how it groups keywords together. So say you were looking at keyword ideas for wedding rings, it will show different groups such as ‘Gold rings’ and then show you a bunch of terms related to that group.
SEMrush – The Keyword Magic Tool is absolutely amazing. Gives you an amazing selection of specific filters to help you easily find and filter the correct keywords which turns keyword research into a fun task whilst still giving you in-depth data.
Search Console – Absolute beast when trying to find out what keywords are actually being used when users to access your site and can give you a bit of an insight on how to improve performance of individual pages.
Sistrix – This tool lets us know exactly how competitors are ranking for specific keywords. With this we are able to gauge the difficulty and opportunity of each individual keyword
My three goto tools are SEO Monitor, DeepCrawl and Ahrefs.
SEOmonitor: I utilise SEO Monitor for three main reasons;
1. SEO Monitor has an incredibly insightful keyword/content research tool providing a prioritised list of opportunities.
2. For new business pitching it provides a great commercial modelling tool for traffic uplift of non-brand organic terms.
3. SEO Monitor’s primary function of rank tracking and reporting suite facilitates user free reporting direct to clients.
Deepcrawl: I find this to be simply the best technical SEO Tool on the market for monitoring crawl-ability, crawl budget and SEO improvement opportunities. Of all the tools the agency uses, this is without doubt our most important.
Ahrefs: As every SEO knows, monitoring a client’s backlink profile is an integral and essential function. The link data AHRefs provides is as robust as any yet is significantly more cost effective.
SEMrush: This is a great tool to find out what your competitors are ranking for so that you can be highly strategic and increase your visibility in those areas to increase your market share.
Google Search Console: This is sometimes passed over for other paid platforms but there is a wealth of knowledge in here. Google also Beta testing a brand new Search Console design that allows for year on year comparison of keyword rankings which could provide even further value.
Google Trends: Lastly, Google Trends can give you some incredible insights relating to specific industries. A great platform to incorporate into your content planning.
1) Ahrefs – Their keyword explorer is flawless, accurate and provides a great indication of difficulty. A great source of discovering additional keywords around what you already know too.
2) Keywords Everywhere – Incredible Chrome plugin for a quick snapshot in all the tools you use regularly as an SEO. Also shows the related keywords and ‘people also searched for’ queries (and volumes) directly within the SERPs.
3) AnswerThePublic – If you want to know all of the questions ever asked around a topic. This is the perfect tool – great for content creation.
#129. Evgeniy Garkaviy (Online Strategist at Hopespring)
1) Google Keyword Planner: This tools is fantastic because it can help me to identify long tail keywords for
my niche. It is official Google’s tool and it has the recent trends and keyword variations. For example
you may think that this keyword is great “buy ipad air in liverpool” but Google may suggest “iPad air sale
Liverpool”. Yes, not often it is accurate but when I’m using it alongside the other tools – I can get clear
2) SpyFu: I suggest to have paid account on SpyFu. I just need to find my competitors who using Adwords and review them using this tool. It will show me what ads and keywords they are using. Note that my competitor who paid for that particular keyword knows exactly that it is important for his business including recent trends. Also using SEO feature you can input any URL and find our which keywords they are ranking for.
3) Yandex Wordstat. It is very similar to Google Keyword planner. Yandex is Russian search engine but it does not mean that you can use it only for Russian keywords. In Russia many people use this search engine for US searches too. And Wordstat can show me what keywords they were using to find my niche.
4) SEMrush. I started using SEMrush a long time ago. At the moment it has a lot of resources for both free and paid quality keyword research.
Recently I had a dilemma with one of my projects, it is related to ecards and many people still using word “cards” instead of “ecards” but Google Keyword Planner and some other tools showed almost the same information for both keywords. At the same time I did not want to have many words “cards” and “ecards” on the landing pages. Semrush helped very much. I found correct data and made a nice PPC campaign.
LTP differentiates itself from other KWs tools because it provides you with an idea of how difficult a keyword is to rank for – it doesn’t just spit out KW ideas endlessly. There are definitely reasonably good free keyword tools out there, but in my opinion Long Tail Pro (Platinum version) pretty much pays for itself over time.
SEMRush is great for scoping out the competition and for finding keywords that other sites in your niche are ranking for. It’s a little more expensive for the average user, but if you’re playing at a high level, it’s indispensable.
Ubersuggest is useful as a way to find a ton of KWs at once – the only issue is that you have no idea whether those KWs are competitive or not. In tandem with LTP though, ubersuggest is great – I can just import a ton of KWs at once and then see if they’re worth targeting or not.
Obviously, I’m the creator of LTP, so there may be a little bit of bias in this – but I stand by LTP 100%. In fact, I use it frequently for my own KW research, and on my Niche Site Project 3.0, I’m encouraging my latest mentee to use it as well.
I’ve found google trends to be an interesting way to see if a keyword (and by extension a niche) is growing or shrinking, and whether it’s seasonal or not. I can’t think of any other tool out there that can reliably tell you this information, so that’s really useful. Also, if you’re building a site, especially an authority site, getting onto something that’s trending upwards is a fantastic idea.
SEMrush is a very useful tool for both researching competitors when starting a site or for growing an established site. I really like to find weaker niche sites that still seem to be ranking for lots of keywords; SEMrush helps me see what they are ranking for and what I can potentially target. You can also see what keywords you’re on the cusp of ranking for with your established site – another very useful feature.
You can even see things like whether or not your competitor’s are running paid traffic. SEMRush is just so versatile, and it has a lot of functionality that’s really useful if you already have a successful site going.
At Enleaf we use a lot of different tools and tactics for keyword research.
Some of our favorite tools and tactics include using SEMrush utilizing its Keyword Analytics tools. (Related Keywords, Keyword Difficulty, Keyword Magic Tool, etc) in addition to this, we still use Google Keyword Planner and often contrast and compare what we get there with what we pull out of SEMrush.
Then, probably the most accessible tool we use is good old Google. We will often use Google Auto-Suggest and the Search Related To features to help generate seed words in our initial keyword research phase.
1) SEMrush – I use the Keyword Magic tool to quickly find hundreds of targeted long tail keywords touching every stage of the funnel.
I also like to use the tool’s paid search reports to uncover valuable bottom funnel keywords to incorporate into a client’s content strategy.
2) Ahrefs – the Keyword Explorer has come a long way in the last 12 months. I now find myself relying heavily on the link data inside the SERP Overview reports to more accurately qualify keyword opportunities.
3) Google Autosuggest/ Related Search – it’s always good to drop in some seed keywords and topics to see exactly what other people are searching.
Use the Keywords Everywhere chrome extension to see search volume and CPC data inside the SERPs and some third applications.
Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, and is crammed full with useful statistics. Having access to tools and data provided directly by the search engines can make optimizing your website much easier! But what is it, exactly?
It’s a communication channel
Search Console accounts are the main, and official way in which Google communicates with individual site owners. By having a registered account, Google can send webmasters information about site issues, errors, or even penalties. It also provides some limited tools to allow you to contact them about site issues and feature requests.
It’s a control center
If you’re actively optimizing your website, you’ll understand that SEO is never ‘finished’. You need to be continually improving your content, refining your site settings, and minimizing your errors.
Search Console provides tools which help with this day-to-day management. It lets you do things like submit and monitor your XML sitemaps, ask Google to (re)evaluate your errors, or see how Google sees particular pages and URLs on your site.
It’s a performance dashboard
Your GSC account is full of useful information about how your website is shown and performing in search results. From mobile usability reports to visibility and clickthrough tracking, and much more.
If you’re serious about managing and optimizing your website, your GSC account is your nerve center for understanding when, where and how your site is appearing in Google.
It’s a data source
Most of the data in Google Search Console can be extracted and integrated into other systems, like Google Analytics, and Yoast SEO!
That means that, if you’re running a Yoast SEO plugin, you can integrate some of your GSC data directly into your website. This can make it much easier to manage your errors, analysis, and redirects!
Check out our great guide on how to get that hooked up, and how to take advantage of the integration.
Ready to get started?
Anybody who runs or manages a website should be able to access a Google Search Console account, for free.
There are a few different ways to create and authorize your account, but the easiest is to integrate through Yoast SEO – just follow this quick guide to get things running!
PewDiePie. Logan Paul. Cassey Ho. Casey Neistat. These people aren’t traditional celebrities. Yet, you’ve heard of them. You know who they are. You’ve seen them everywhere. They are known as influencers. And it’s not just them. There are influencers in…
Want to know the importance of SEO for small businesses? Or you’d like to find out if SEO is a good investment for 2019, or maybe why SEO is important for your online success? Then search no more, this is the place where you’ll find the answers to those questions.
There were lots of changes and things happening in 2018. We experienced a new Google Search Console with new crawl limits, a few Google products improvements, lots of Google algorithm updates and more rankings factors added in Google’s algorithm. Everything that happened last year can be a trigger point for 2019 so you need to keep focusing on SEO this year.
1. SEO Offers Long-Lasting Results for a Business
SEO is a long-term strategy which will bring you long-term benefits. It has a noticeable impact on your business. You probably heard or maybe you’ve asked yourself this question: “How long will it take me to get ranked #1 for my keywords?”. I’ve seen lots of business owners and companies that start doing search engine optimization and, after a month or two, they just give up and say “SEO doesn’t work” or “We didn’t get the results we needed to justify the cost.”
If you start a new website, it is important to know that you’ll see results in approximately 6 to 12 months. It might seem a big period of time for some, but if done correctly, it will keep your website on SERP and the results you get can last for years. This can have high SEO importance for small businesses that are struggling to succeed.
If you have had a business for some time, then you know how important it is to keep your portfolio and generate conversions. Having search visibility is a great asset for achieving results. SEO can help you by offering visibility in SERP and afterward with monetary results, but you have to invest in it – time and money.
There are lots of factors that should be taken into consideration when we think about SEO. You need expertise and a feasible plan to achieve SEO success.
SEO is and will be a good investment for an online business, which brings us to the next point.
2. You’ll Receive Impressive ROI
SEO brings a great return on investment if you have a healthy budget and an on-going process. Don’t set unrealistic expectations. Budget 6 to 12 months of SEO, otherwise you risk losing money, and you’d better use that budget for something else. Paying for just a few months won’t bring you the results you’re longing about and you’d be like throwing money outside the window.
BrightEdge says that over 40% of revenue is captured by organic traffic and you’d better optimize your website to maximize your organic searches. More than that 18% of local smartphone searches led to a purchase within a day.
An investment in SEO is an investment in your business’ future. It is a long-term strategy, as we’ve mentioned before, and it shouldn’t be seen as an immediate way of generating sales. A long-haul plan will bring you return on investment because SEO is an online marketing strategy with one of the best ROIs.
Karin Foster, SEO Consultant with years of expertise in consulting businesses with SEO Strategy implementation, says it better:
If you invest in a long-term SEO plan with the reliable company, the question concerning a decent return will be a matter of time. Long run investment is always a good idea since no one wants to be a one-hit wonder.
It might be hard to calculate ROI, but you have lots of analytics you can track and evaluate your goals. Even so, organic SEO is way more powerful than other online marketing tactics, even stronger than paid search ads. SEO is about 5.66 times better than paid search.
Below you can see what to expect out of SEO:
The results in the first months of using SEO might be awfully small. But after the 6th month, things start to soar. You’d have to wait until the big leads come pouring, and you’ll need SEO for that.
3. Organic Search Is Often Times the Primary Source of Traffic
Organic search is accountable for a huge part of a website traffic source. Lots of studies strengthen the value of organic search and its importance. According to BrightEdge, 51% of all website traffic comes from organic search and only 10% from paid search, 5% for social, and 34% of all other sources.
Search visibility is a great asset and Google owns a significantly larger piece of the search market than competitors such as Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and other more. We all know the importance of a trusted website; a website that everybody likes is always liked by Google. Quality and constant website optimization will keep the website as a trusted source by Google and be qualified as a good ranking position on the first page of the search engine results.
4. SEO Can Be Cheaper Than Other Paid Search Strategies
It can be cheap if we take into consideration a 6-month plan. For SEO you need to invest a lot more money in the first phase, compared to other paid advertising methods where you have to pay from month to month if you want to keep receiving traffic on your website.
Paid search marketing, compared to search engine optimization, has a shorter time for returning conversion, but your business should invest to see results. As long as you keep paying for results, you’ll get them, which on the long term is not so equitable as SEO.
SEO converts more efficiently, SEM has more speed. Seach engine marketing includes every form of paid advertising for your business. Lots of people don’t invest in search engine optimization because it is expensive at first and desire to look for cheaper alternatives that unfortunately don’t have continuity and stability.
For every 1 click on a paid search result, the organic results generate 8.5 clicks. – Enquisite
SEO has leverage on improving search engine visibility at a cheaper cost than SEM. The first one is a true investment in your business’ future and not a marketing cost.
Good SEO implementation is a vast wellspring that will bring water for years to come.
5. SEO Is Quantifiable
SEO will provide lots of analytics data for your website. The only struggle you’ll encounter is pulling the data yourself and making decisions for improving your results. It might be a little tricky to understand the data and you’ll have to chew on it more before taking any actions. Any good SEO practitioner will start by finding the rotten data from the pile, which shouldn’t be a big challenge.
There are tools that can help you keep track of your website’s performance. Google Search Console provides data regarding pages that have the best performance, mobile issues regarding your content on site, indexability.
Google Analytics gives all sorts of data regarding your website and third-party apps if connected. You can see information about:
your audience: what they like, what they read and so on;
traffic sources & other channels of collecting users: different websites, paid ads, paid search, social and more;
viewed content and behavioral actions on site: most clicked pages, particular events.
On top of these two tools, you can opt-in for SEO tools, that show lots of other features such as authority pages, competition ranking, linking situation, on-site errors, duplicate content, slow page speed, content marketing gaps, lack of mobile-friendliness and so much more. Mobile traffic has experienced high growth in last years. e traffic worldwide. You shouldn’t forget about these elements if you want to grow your business.
A proper way to start would be to make a site audit, then look at the traffic that comes your way and check those pages to see if you need to improve them or redirect the link if the content is obsolete. Next on the agenda would be backlinks evaluation and competitive analysis. So start with on-site technicalities, then move to SEO off-site elements.
6. SEO Offers Credibility and Trust to Your Audience
2019 for sure means trust and credibility more than ever, with the latest migration to HTTPS. That means the goal of SEO should be to build trust and credibility to Google, to the user. User experience and SEO together mean business success. In the old days of SEO, it was simpler to rank by taking all sort of shortcuts. Now, the internet user plays one of the most important roles. You need to know your target audiences very well and to fuel their appeal for your brand to build authority. That way you’ll have the opportunity to quantify your marketing efforts.
Everybody wants traffic, trust, and credibility, but few people really know that UX is involved in this process. If you gain trust and credibility, your website will earn authority, but authority doesn’t come easy. And for that, you need to offer valuable information, have a clean and easy-to-use website. It takes time, patience, effort to make your audience trust your brand and the content you provide. Every business growth needs UX in their lead generation strategy.
UX is less about looks and more about usability.
Website design such as easy navigation and intuitive site structure are a starting point for creating user-friendly websites. It is very important to have relevant content and description for each section of your menu and every page that you have. Speak the language of the user and don’t try to change the wheel on the natural funnel process otherwise, the user will feel disoriented.
Sherry Bonelli, specialized in SEO with 19 years of digital marketing experience, explains the connection between SEO and UX, and why they need to work together.
SEO and UX go hand-in-hand in creating a successful website experience for both your human visitors and the search engines.
Digital marketer and Search Engine Land 2018 SEO Contributor of the Year / @sherrybonelli
Effective SEO relies on three pillars: authority, relevance and trust. Google has something called the Trust Factor, which is a combination of lots of factors that calculate how trustful a site is. The more trustful a site is, the more likely articles will be ranked higher on Google. A website is considered to be less trustful because it has harmful and/or has low quality content.
If you want to see how trusted your website is, there are tools that can tell you on a scale from 0 to 100. For example, Majestic Trust Flow is such a metric which is weighted by the number of clicks from a seed set of trusted sites to a given URL, or Domain.
7. Voice Search Keeps Growing and You Need Higher Visibility in Search
Voice search has increased tremendously in the last few years. Even studies showed that. Mary Meeker’ annual Internet Trends report shows that voice search queries are now 35 times larger than they were in 2008 (when voice search was launched).
ComScore says 50 percent of all searches will be voice searches.
There’s no doubt that voice search has had an accelerated growth and will become even bigger in 2019. Lots of brands developed voice search technologies for assistant apps that listen to the user and give audio results based on their queries.
SoundHound, an audio and speech recognition company has found 4 categories of voice search queries:
Personal assistant: that includes to-do lists, scheduled meetings and all sorts of events, texting, calling on the phone plus other day-to-day activities.
Fun and entertainment: buying and listening to music, searching movies, TV series and similar actions.
General information: web search, news, publications, and similar media.
Local information: searching for restaurants, hotels, and places near-by, traffic jams.
You need to make your audience more aware of your brand and make them hear about you more often. It will help you by raising your brand awareness and get further benefits such as authority, traffic, revenue. When implementing SEO is very important to know your users, to connect with them and make them recognize you by the particularity that you have. This way you’ll be memorable and breed brand recall, so you get more customers to stick with your brand. You need to make them always look and search for you.
8. You Can Push Your Audience Down the Funnel With the Right Type of Content
SEO starts right at TOFU, which is not food. It means top of funnel. You might make a correlation with food, and think of it as an appetizer. Because SEO is in the first league, where your audience is. You have to attact a large portion of users right from the start, and then push them down the funnel through middle of funnel (MOFU) and bottom of funnel (BOFU) by using other techniques.
In the first phase of the buying cycle, the user lands on our page and you have to mantain them there by offering valuable content and useful information. So the process of search optimization starts with keyword research, understanding your audience, learning their language. There are other technical SEO elements that should be taken into consideration, such as a high loading speed, high quality and lossless images, mobile-friendly website, un-broken pages and so on.
9. You Can Get More Customers and More Traffic with Local SEO
If we’re talking about the reasons why you need to invest in SEO, then local optimization should be on the list. Due to the increase of mobile searches and voice searches, local SEO has started to dominate the SEO trends. Now, it became mandatory for every online business.
Searching for any business location on maps helps the user have more trust and knowledge of your business. It can get to you faster and receive recognition through reviews.
Google My Business is a great way to start your local search engine optimization process. There you can add NAP (name, address, phone) information and you can connect your website, link social account, add pictures and a lot more.
For example, you have a restaurant near the stadium in Madrid and one of your customers is visiting the stadium and afterward decides to eat. Then they look for a place that they like nearby him and end up in your restaurant.
You can use local optimization for your blog and search for local keywords to include in your articles and also to boost your rankings by targeting top positions in Google. If you are targeting for a specific location, then use Keyword tool and Content Assistant, which is very simple and easy. For example, if you are targeting real estate school and your business location is Chicago there are two situations:
If you want to target only the people from Chicago or who are in Chicago, my recommendation would be to choose the “real estate school” and set the local tracking.
In case you want to target other cities besides Chicago, you should choose the option to track “real estate school in Chicago” so you’ll see all the searches made from other cities.
Rank Tracking is a good tool for local searches and tracking. You can add the keywords and see the evolution:
10. You Can Get New Opportunities for Your Business
High-quality SEO can bring you lots of possibilities for building a better business and a bigger brand. Not only will you improve your business, but you’ll also make it sparkle.
When people understand your brand due to a quality search engine optimization process then you reached a new phase in your business growth. If you have a well-known brand, people will search for you, share your content, ask for guest-post and contact you for collaborations. It can become a lovemark, a concept that is used when brand loyalty goes beyond reason. And to create a lovemark you need great stories that trigger sensorial effects which goes beyond the monitor. It is also important to demonstrate commitment and empathy to the audience.
SEO is an important part of any inbound marketing plan because it helps people find (then share) your content. Business should invest in SEO to get the desired results.
Implementing quality SEO has lots of benefits for your business, no matter how big or small it is. It will always be beneficial to take the most of your SEO and increase the opportunities to grow. Comparing to other paid search tactics, SEO has the guarantee of a long-term relationship. You’ll invest, and get the results for a more extended period. You don’t have to pump money to keep it going. If done correctly, it will go on by itself.
This video is part of our Weekly Wisdom series which will feature experts on a variety of topics. This week we have Joel Bondorowsky discussing Day Parting Reports for Google Ads. Joel will show you how to create a report so that you can understand how much conversion rate variations, by hour of the day and day of the week, are hurting you so that you can make the proper adjustments.
There seems to still be a lot of confusion surrounding the issue of pagination – what it is, what’s its real purpose, when should it be employed, how to implement it properly, should it be combined with a canonical and more. This first part of a series of three articles will help you navigate through and answer all of your pagination questions.