4 reasons influencers ignore your emails, and what you can do about it

4 reasons influencers ignore your emails, and what you can do about it

As an entrepreneur, you often send out emails to influential members of your industry. Maybe with the intention of getting a backlink from their blog, or maybe collaborating with them for marketing purposes.

In an ideal scenario, you hear back from them, work together on something, and there’s a surge in the attention you get. But things are never that easy. We’ve seen it all too often before. Your email gets ignored. No matter how brilliant you think your pitch is, you don’t hear back from influencers.

So, what gives? Influencers get hundreds of emails a day. And you’re not getting heard above the noise. The only way to get their attention is to make your email stand out. With that in mind, we’re going to discuss some reasons why influencers might be ignoring you. And more importantly, what can you do about it.

1. Bulk-Emailing

I understand that you have to reach out to a lot of people to get even a few responses. But taking this shortcut and blasting emails out to scores of influencers isn’t the way to go. Influencers know their worth, and won’t give you a second’s attention if your email is canned.

Influencers are a perceptive bunch of people and will pick up on whether you’ve copy-pasted any part of your message. Their inbox is stuffed with hundreds of spam messages, and if your email is even tad generic, they’ll ignore it.

Like this one I received a while back. You can clearly see that I wasn’t the only recipient of this particular email.

Take your time and research the influencers you want to contact. Getting to know them a little better will make it easier for you to customize your messages for them. Influencers share a lot about themselves online, so it won’t be a difficult task to find out something about them.

Mention some content of theirs you found interesting, and tell them you appreciate their contribution the industry. Offer them some content of yours that you think fits their branding profile. By personalizing your email content, you’re showing them that you’ve taken the time to get to know them. This makes them feel important.

Influencer marketing is all about engaging people organically. It applies to influencer outreach as much as it does to audience outreach. This way, they’ll be more receptive to opening up a dialogue with you.

2. You’re Reaching Out to the Wrong Influencers

This is the culprit most of the time when brands reach out to influencers. If you aren’t reaching out to the right people, there’s an infinitesimally small chance of them responding to your email. This is probably because:

  • They aren’t relevant to your industry
  • You don’t align with their brand
  • Your brand goes against their ethics

To put it rather bluntly, pitching a steak to a vegan isn’t going to get you anywhere. Most influencers take their partnerships with brands rather seriously. If you’re reaching out to influencers simply because they are popular, all you’re doing is showing you haven’t researched them. It sends the wrong message. The message that you don’t care enough. And as a result, they won’t either.

This is precisely why you should be using proper tools to research influencers who belong to your nice. For instance, BuzzStream can help you to narrow down your search for influencers to collaborate with. You can use parameters like the number of followers, category, last activity and location to focus your search.

Here is what I found when looking for travel influencers:

 

If you want to narrow down your search further, you can use other influencer marketing software, like Grin. It allows to filter the influencers based on other social media platforms like Instagram and YouTube. You can track their content and get verified contact information without digging deeper into Google .

Take a look at this email I received from someone looking to collaborate. Considering his niche is a little out of my wheelhouse, I humbly declined.

If you are emailing someone outside your domain, consider an approach like, “I understand that this may not align with your interests but I thought I’d let know you either way.”

This might get you a better response. Even if they do politely turn down your offer, you’ll preserve your relationship with them.

Beyond that, ensure you get to know the influencers before contacting them. Identify suitable influencers by researching their area of expertise, their influence, and their preferred platform for communicating.

3. Nothing in it for them

What most brands and marketers fail to understand is that how they ask for favors from influencers isn’t right. You shouldn’t be soliciting favors from influencers. Instead, you should offer to give them something of value in return.

Everybody has a busy life, and influencers are no exception. If you’re asking them to take time to help you in some regard, make it worth their time and effort. Consider the time and effort they’ll need to invest in creating content for you. You’ll realize why your offer has to be enticing for them to even think about it.

Do not hesitate in stating your offers such as a give-out or an invite before you ask them for a favor. It doesn’t have to be something tangible, you can even give them some recognition by mentioning them in your blog.

They aren’t going to give your email any importance if they think there’s nothing for them to gain by collaborating with you. A simple spin to make the deal sound more favorable to the influencer can do the trick.

There are a few things I appreciate about this email I received from a blogger.

Firstly, they’ve clearly taken the time out to research about me and my work. They talk about an article of theirs I might be interested in. Following that up with insights about one I’d previously written. Clearly, they are trying to engage with me and I must say it’s working.

To try to open up a dialogue, they ask me for my take on their work. Quite casually, they slip in wanting to collaborate with me. But the icing on the cake for me is when they offer to lend me a helping hand if I ever need it. This is a perfect example of what outreach emails should be like.

4. Bad Email Pitch

Sometimes even if you’re reaching out to the right people and offering a good value proposition, you don’t get a response. It’s probably because your pitch or email just isn’t as good as you think. Any number of things could be wrong with it – from structure to lack of comprehensibility.

Typical email etiquette applies here too. Influencers rarely have the time or patience to read through messages that go on forever before coming to the point. Keep your emails short, well structured, easy to understand, and I can’t stress this enough – to the point.

The success of your email counts on the quality of the email content. You need to gain their attention from the get-go. Beating around the bush is only going to cause them to skip your email. Maybe start off with some valuable information in the initial line (like the previous example) and then cut to the chase.

Another issue could be that your email is too short and doesn’t really have any value addition like this one below. An email like this isn’t going to grab any eyeballs or a moment’s worth of consideration from influencers.

Conclusion

Research is crucial when it comes to outreach. Reaching out to and working with influencers who align with your brand and vice versa is the way to go about influencer marketing. You run the risk of alienating yourself from influencers if you don’t do your homework.

It is only with the right influencers and strategies that can you achieve sustained business growth. All the while building valuable professional relationships with key social leaders. But to establish those relationships, you need to get read. Be mindful of the things we’ve discussed above and your outreach efforts won’t be in vain.

If you have any opinions on the matter, feel free to add them in the comment section. We’d love to hear from you.

The post 4 reasons influencers ignore your emails, and what you can do about it appeared first on BuzzStream.

095: Preparing For Audio SEO & Podcasts In Google Search w/Steve Pratt

095: Preparing For Audio SEO & Podcasts In Google Search w/Steve Pratt

When you think about it, audio is the most untapped content-type for Google (and search in general). They’ve practically mastered and dominate every other form – from text to video, maps, news, images.

But Google recently announced their plans to make audio a ‘first class citizen’ in search – from podcasts to any audio in your own content – I believe we’re all going have to get great at audio SEO.

Listen to this episode to find out what we know now (straight from Google) and how to prepare for an audio revolution!

Listen Now!

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Related Episodes You Might Like

Show Agenda and Timestamps

  • Show Introduction [0:21]
  • Steve’s Introduction [1:28]
    • Steve’s role at Pacific Content and what the company does [1:33]
    • Notable brands that Pacific Content works with [2:56]
    • How does Steve describe what he does currently? [3:53]
    • Tips to capture people’s attention in digital mediums [6:33]
  • Steve’s article series about Google and podcasts [8:26]
    • Who is Zach Reneau-Wedeen and what does he do at Google? [8:35]
    • How did the interview for the series come about? [9:50]
    • Experience added to google play in 2016 [12:10]
    • What will it look like when podcasts are treated as first-class citizens in search [13:18]
      • How do you tell Google you want a podcast in a search result [14:48]
      • Will this be moving to all search, all browsers, and all platforms?  [15:57]
    • iPhone users versus Android Users [16:40]
      • Most podcast creators use apple [17:36]
    • Google wants to double the number of podcast listeners and stats on podcast listening [19:14]
      •  Podcasts that Steve loves and exemplifies the future of podcasting [22:21]
    • New podcast product, what is it? [25:00]
    • How to make podcasts more search friendly for Google [26:24]
      • Getting into Google Play [32:30]
      • Will Google Assistant play podcasts and the importance of naming your podcast well [32:55]
      • Importance of metadata and episode descriptions clearing stating who the guests are for search purposes [34:59]
        • Google’s new Assistant voices [36:04]
      • Featured Snippets [37:44]
  • Sponsor Break with discount code!! [38:38]
  • Steve’s Google podcast series 41:00]
    • What are Steve’s hopes for audio SEO [41:28]
      • Search on smart speakers [43:02]
    • What does Steve hope audio SEO does not become [45:42]
    • Start getting good at audio beyond podcasts [47:51]
    • Having a Context-Specific Content Strategy [50:52]
    • Part 5 in Steve’s series [54:14]
      • How might google listen to podcasts [54:18]
    • What impact might translation have on podcasts and audio content? [56:57]
  • Podcasting as a strategy for a company, brand, etc [58:38]
    • How to make your podcast distinct from what is currently available? [1:02:59]
    • What are some things that make a high-quality podcast? [1:05:21]
  • Why did Steve create a series about Google and podcasts rather than one large article? [1:08:26]
    • How much exposure has Steve’s article series gotten? [1:09:30]
    • Which article in the series was the most popular? [1:10:38]
    • Has the article created more business for Pacific Content? [1:11:49]
  • Where to find Steve online and podcasts Steve recommends [1:12:30]

Tools Mentioned

Articles, Resources, and Links Mentioned

Find Steve Online

The post 095: Preparing For Audio SEO & Podcasts In Google Search w/Steve Pratt appeared first on Evolving SEO.

094: Large Site, In-House Technical SEO w/Jamie Alberico

094: Large Site, In-House Technical SEO w/Jamie Alberico

jamie-alberico-headshot

In this episode!

  • How Jamie decides what products to index (on a 4+ million product site)
  • Metrics the technical SEO team at Arrow.com cares about
  • Optimizing crawl efficiency and click depth on a large site
  • How to run internal crawls on a 10m+ page site
  • Using custom XML sitemaps
  • How to find and fix re-direct chains
  • YOUR questions from Twitter answered
  • And tons more…

Listen Now!

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). In this episode, I share a story of how BuzzSumo had exactly the tool a friend of mine was looking for (and couldn’t find anywhere). Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

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Show Agenda and Timestamps

  • Show Introduction [0:21]
  • Jamie’s Introduction [0:57]
  • Jamie’s background and how she became a technical SEO [1:10]
    • How did she learn technical SEO [2:56]
    • Tools and Sites Jamie used to learn technical SEO [3:39]
  • What does Arrow sell? [4:20]
    • Are the sales high volume or low volume? [5:37]
    • How many products does Arrow sell? [6:03]
    • What team does Jamie work with at Arrow? [6:26]
  • Working in-house [7:30]
    • Twitter question: “How do you prioritize your discoveries of issues on the technical SEO spectrum?” [7:34]
    • How does Jamie balance the different needs and make priority decisions [9:11]
    • How do you handle internal communication, task delegation and project management while working with different teams? [10:21]
    • How does Jamie streamline communication? [11:26]
    • Twitter question: Do you work with optimizing for KWs (eg kw optimization and rank tracking) and, if so, how do you hand off and manage research and Recs with content/marketing teams?[12:53]
    • What metrics, as an in-house technical SEO, are Jamie held responsible for? [13:56]
    • Twitter Question: Always curious about how other technical folks estimate impacts of technical changes such as improving crawl efficiency, indexing, new canonical tags etc. Do you predict revenue impacts or only technical metrics? Do you use educated guesses vs. statistical method? [17:43]
    • Good statistical models require good, scrubbed data. Why is this important and how do you get good scrubbed data? [23:20]
    • Tips for communicating with developers. [24:35]
  • Site Architecture [27:05]
    • With so many products and categories, what are some things that Jamie does to ensure easy crawling and low crawl depths? [27:21]
    • Internally in the site how does Jamie bring products up higher in the click path? [30:43]
    • Does Jamie strategically control the number of pages indexed for such a large site? [32:47]
      • How does Jamie decide which products to no-index and which to index? [33:38]
      • What is a critical marker? [34:08]
  • Sponsor Break with discount code! [34:34] 
  • Twitter Question: How do you prove (with data) that a site architecture needs to be reorganized? [37:01]
  • Does Jamie worry about the accessibility and indexing of the faceted nav? [38:16]
    • Is the decision to use parameters versus creating a unique url is that the same as deciding what get indexed? [39:17]
  • Crawling [41:33]
    • Twitter Question: How do you manage huge (10m+ URL) crawls? Do you use a monster of a machine, go virtual via AWS or similar, use a bunch of Deep Crawl credits, or batch by directory levels? [41:36]
    • How do you structure your crawls on large websites (category level vs product level vs blog level, for example) & how often do you schedule them? Are there any custom extractions you always use to keep an eye on specific issues?[43:00]
  • How to train your bot presentation [44:49]
    • Redirect chains- how many redirects does Googlebot follow?  [45:05]
    • How does Jamie find redirect chains [47:20]
  • Indexation [48:39]
    • Twitter Question: How do you decide which SERPs of a site with keyword search and filter (e.g. classified site) should be indexed? All? Exclude some with noindex? Or just don’t link them anywhere?
      Also: Should all pages you want to be index be linked somewhere? (e.g. SERPs from keyword search) [48:46]
    • What tool do you use for checking the pages of a huge site are actually indexed? [50:33]
  • Log File Analysis [51:33]
    • What tools does Jamie use for log file analysis? [51:38]
    • What is Jamie looking for when she analyzes log files and what actions does she take in response [53:19]
    • Is there a certain frequency of crawling that Jamie looks for? [55:00]
  • Mobile [55:51]
    • What steps has arrow taken to ensure you are ready for the mobile first index? [56:00]
    • How can people [56:36]
  • Angular and JavaScript [58:43]
    • Angular Universal [58:48]
    • Sitecore Headless [1:00:24]
    • As SEOs how do you ensure search engines can access and index JS/Angular etc content? [1:01:07]
  • SEO Horror Stories [1:04:16]
    • Twitter Question: I am kind of in the mood for some SEO horror stories. Could you please share one of your worst SEO nightmare moments experienced while working on an e-commerce site with millions of multilingual pages (if any)? [1:04:19]
  • Jamie’s speaking [1:06:49]
    • Jamie’s tweet regarding speaking availability [1:06:56]
  • Where to find Jamie online and in the real world [1:10:33]

Tools Mentioned

Articles, Resources, and Links Mentioned

Find Jamie Online

The post 094: Large Site, In-House Technical SEO w/Jamie Alberico appeared first on Evolving SEO.